NBGtect
Active Member
This is very true. While most of the new construction and renovations going on are for residential dwellings, there will be no boarders here as this is a commercial complex and probably always will be!
Toronto Atrium on Bay Expansion | 114m | 34s | KingSett Capital | Hariri Pontarini
- Thread starter androiduk
- Start date
MafaldaBoy
Senior Member
05 May 2014:
Aura @ College Park by MafaldaBoy, on Flickr
Absolutely massive screen. Is the reverse going to stay the same?
Aura @ College Park by MafaldaBoy, on Flickr
Absolutely massive screen. Is the reverse going to stay the same?
AlvinofDiaspar
Moderator
The thing is ugly as sin - there is absolutely no attempt to integrate it into the design of the tower (like the Eaton Centre screen). The blighting of Yonge and Dundas continues.
AoD
AoD
Lenser
Senior Member
Looks like a portal for a black hole. Such an ugly, tacked-on thing.
Yeah, it's blight, alright. But that's to be expected for Yonge Street.
Yeah, it's blight, alright. But that's to be expected for Yonge Street.
It will look entirely different when on. Not saying it will look good, mind you, just entirely different.
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caltrane74
Senior Member
Hopefully the bigger billboards are the beginning, and we can see better quality signage and dynamic ads integrated better into existing buildings. If the money is there to do the advertising, then you have to think the money will be there to do it in an aesthetically pleasing manner.
Tuscani01
Senior Member
My OCD is kicking in. The offset of this screen on the media tower is driving me absolutely insane! Centering it would have looked way better. The offset was fine when the ad was circular, but now with such a massive screen, it just looks awkward!
AlvinofDiaspar
Moderator
caltrane74
Senior Member
Tuscani01
Senior Member
That would make it better. A Coke bottle would look neat too! Im surprised they haven't gone for it!
NBGtect
Active Member
I like the fact that it isn't centred and that it is significantly larger with an overhang. I don't think subtle works here, and that's the whole point.
Gaudy displays for commercials and other advertising would be the norm. I don't see how this is any different or looks out-of-place by any means. Plus they still need to turn it ON.
Gaudy displays for commercials and other advertising would be the norm. I don't see how this is any different or looks out-of-place by any means. Plus they still need to turn it ON.
Torontovibe
Senior Member
Now what about the opposite side? Right now when walking south on Yonge (from Gerrard) you can see the back of the monster video screen. There has been no attempt, so far, to cover the edges or make it look decent. From previous experience, we know that the owners of this structure have no problem having the inside remain exposed from the sides but now with the bigger screen, it will also be exposed on the north facing side. Who in their right mind thinks having the back of this video screen exposed to the public, is a good thing? The neglect of the aesthetic details is just ridiculous.
This is something you will see only in Toronto. Why go through the effort to put up an expensive, massive video screen and then leave all the messy details exposed, looking so unprofessional? It just makes no sense and should not be allowed.
maestro
Senior Member
It's not finished yet. As to the sides being left open, it's an aesthetic that appears lost on you.
Torontovibe
Senior Member
You're right, I see nothing of value in that cluttered, dirty, ugly mess behind those signs. (and I'd bet most people would agree) Yes, I know it's not finished, so I hope some improvements are coming.
mdrame
New Member
For those who support the floor additions at the Atrium on Bay, take a look at these pictures I took this afternoon at 6pm; you can see that any floor addition would totally block out the sun at Dundas Square as early as 5pm.
I think that's what the real scandal is: taking away ordinary citizens' ability to enjoy a sunny at Dundas Square after work and allowing them to enjoy it only from 9 to 5.
I think that's what the real scandal is: taking away ordinary citizens' ability to enjoy a sunny at Dundas Square after work and allowing them to enjoy it only from 9 to 5.
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