Mock-ups of the proposed screens have some placed high on poles, visually reminiscent of the long-legged alien spaceships in Spielberg’s
War of the Worlds: a bit top heavy and awkward.
At the executive committee meeting last week, representatives of the Eaton Centre and other surrounding buildings with media screens
argued the signs were either too big or would block their own signs, although all were careful to say they’re not against screens themselves, of course.
Indeed, the Eaton Centre representative said they’ve majorly reinvested in their Yonge and Dundas corner, and that the proposed signs will significantly change the Square and affect their tenants.
Perhaps, but worrying about impact is a bit rich considering the Eaton Centre’s new H&M wall-of-light expansion on the corner is so bright it turns night into day.
Also making a deputation at executive committee was Outfront’s sign-designer, Jeremy Kramer, who said he designed the media towers and signage for the Eaton Centre, 10 Dundas E., and the Hard Rock Café building, all of which opposed this current proposal.