D
Darkstar416
Guest
Re: UT's 3rd Annaul Pride Weekend Bender!
Coming from the "soccer mom news" station that used to be scared to cover anything south of Eglinton, this is actually pretty surprising and slightly out of character for old CFTO. Probably a recognition on their part that both their audiece and the city at large is becoming increasingly urban and diverse...
CTV Toronto Signs Three Year Sponsorship Deal with Pride Week
CTV Toronto announced today it has signed a three-year deal as the exclusive broadcast sponsor of Pride Week through 2008. As the exclusive broadcast sponsor, CTV will have unprecedented access and profile throughout the dynamic week, one of the premiere cultural events of the summer in Toronto, and will debut its very own CTV Toronto float in the parade on Sunday, June 25.
As part of the sponsorship, CTV has unveiled on-air and on-line campaigns that profile Pride Week and feature a variety of CTV Toronto personalities declaring, " I have pride". From a news perspective, CTV Toronto's #1 news team will also be on hand to cover the major Pride Week events with regular ongoing reports.
Today's announcement represents the latest in a string of sponsorship deals with numerous festivals and major charities this summer and underscores CTV's commitment to playing a key role in Toronto's diverse cultural fabric. CTV Toronto has also signed on as the exclusive television sponsor for the
following Toronto events: the Beaches' Jazz Festival, Taste of Toronto, the Canadian Cancer Society's Relay for Life, Toronto's Outdoor Art Exhibition, the Junction Arts Festival and the Toronto Buskerfest. The network will also
sponsor the Chinese Lantern Festival at Ontario Place and The World Dragon Boat Championship. CTV's Community Cruiser will also be travelling throughout the city this summer distributing more than 50,000 CTV Toronto promotional prizes.
Together, these sponsorship initiatives compliment CTV Toronto's ongoing "Community Connection" campaign. In addition to having a paramount presence throughout Toronto this summer, CTV is currently airing a series of on-air promotions that profile the personal connection many of the network's anchors and reporters have with the city.
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And another media sponsor, sort of surprising as well, but as far as the Rogers stations in this city go (CHFI and 680 News being the other two), it's probably the one that makes the most sense...
92.5 JACK FM, Toronto Is Major Radio Supporter of Pride 2006
92.5 JACK FM is proud to be a major "Radio" supporter of the "2006 Pride" celebrations in Toronto.
The radio station will be featured in the annual Pride Parade which takes place on Sunday June 25 and our participation in the parade will include the station's "Special Events" vehicle, mascot and representatives.
92.5 JACK FM will also have a booth on-site on Church Street where JACK representatives will be distributing free "Limited Edition JACK Rainbow Slinkeys" to the first 5,000 people to visit their display. The rainbow image is the international Gay symbol and also signifies support for the Gay Community.
"We're proud to support the Gay Community and show our support of 'Pride 2006' which is such a vibrant and exciting community celebration in our city. We wanted to do something very special for Pride 2006 and by developing the 'Limited Edition JACK Pride Slinkey' we thought it was a great memento of an important community program and celebration", said Steve Kennedy, General Manager and Program Director of 92.5 JACK FM.
Coming from the "soccer mom news" station that used to be scared to cover anything south of Eglinton, this is actually pretty surprising and slightly out of character for old CFTO. Probably a recognition on their part that both their audiece and the city at large is becoming increasingly urban and diverse...
CTV Toronto Signs Three Year Sponsorship Deal with Pride Week
CTV Toronto announced today it has signed a three-year deal as the exclusive broadcast sponsor of Pride Week through 2008. As the exclusive broadcast sponsor, CTV will have unprecedented access and profile throughout the dynamic week, one of the premiere cultural events of the summer in Toronto, and will debut its very own CTV Toronto float in the parade on Sunday, June 25.
As part of the sponsorship, CTV has unveiled on-air and on-line campaigns that profile Pride Week and feature a variety of CTV Toronto personalities declaring, " I have pride". From a news perspective, CTV Toronto's #1 news team will also be on hand to cover the major Pride Week events with regular ongoing reports.
Today's announcement represents the latest in a string of sponsorship deals with numerous festivals and major charities this summer and underscores CTV's commitment to playing a key role in Toronto's diverse cultural fabric. CTV Toronto has also signed on as the exclusive television sponsor for the
following Toronto events: the Beaches' Jazz Festival, Taste of Toronto, the Canadian Cancer Society's Relay for Life, Toronto's Outdoor Art Exhibition, the Junction Arts Festival and the Toronto Buskerfest. The network will also
sponsor the Chinese Lantern Festival at Ontario Place and The World Dragon Boat Championship. CTV's Community Cruiser will also be travelling throughout the city this summer distributing more than 50,000 CTV Toronto promotional prizes.
Together, these sponsorship initiatives compliment CTV Toronto's ongoing "Community Connection" campaign. In addition to having a paramount presence throughout Toronto this summer, CTV is currently airing a series of on-air promotions that profile the personal connection many of the network's anchors and reporters have with the city.
------------------------------
And another media sponsor, sort of surprising as well, but as far as the Rogers stations in this city go (CHFI and 680 News being the other two), it's probably the one that makes the most sense...
92.5 JACK FM, Toronto Is Major Radio Supporter of Pride 2006
92.5 JACK FM is proud to be a major "Radio" supporter of the "2006 Pride" celebrations in Toronto.
The radio station will be featured in the annual Pride Parade which takes place on Sunday June 25 and our participation in the parade will include the station's "Special Events" vehicle, mascot and representatives.
92.5 JACK FM will also have a booth on-site on Church Street where JACK representatives will be distributing free "Limited Edition JACK Rainbow Slinkeys" to the first 5,000 people to visit their display. The rainbow image is the international Gay symbol and also signifies support for the Gay Community.
"We're proud to support the Gay Community and show our support of 'Pride 2006' which is such a vibrant and exciting community celebration in our city. We wanted to do something very special for Pride 2006 and by developing the 'Limited Edition JACK Pride Slinkey' we thought it was a great memento of an important community program and celebration", said Steve Kennedy, General Manager and Program Director of 92.5 JACK FM.