I live near this site and go by there often. They have a few people show up around 9 ish to start work (while the workers at 478 King West - Victory Condos show up to start work at 7). I think Cresford wants people to think they have started construction. The web site for this project doesn't even show floor plans for units on the upper 3 floors. My guess is they want people to think they are moving forward to see if it'll help their disappointing sales.