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The Tenor (10 Dundas St E, Ent Prop Trust, 10s, Baldwin & Franklin)

  • Thread starter billy corgan19982
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Anyone know when are they putting up the final billboard on the far right? Maybe if it's around election time, the Conservatives can put up a big mug of Stephen Harper on that one... they probably have the money for a giant 3D bust of him too. ;)

Thanks for making me throw up a little.

42
 
Toronto Life Square

Johnny Rockets is going to fill in a huge void in that area for a great place to eat as a student. The business crowd should find it a nice escape from their day as well.
 
Iconic Yonge-Dundas Square a major city asset

http://www.thestar.com/GTA/Columnist/article/300091

Feb 04, 2008 04:30 AM
Christopher Hume

Perhaps it's not surprising a city that has always wanted to be New York would also want its own Times Square.

Still, there's something touching, almost endearing, about a town that believes Yonge and Dundas could stand in for the famous Manhattan precinct.

Yonge and Dundas isn't Times Square, neither is it the Shinjuku of the North. As much as we might long to be New York or Tokyo, we're Toronto, for better or worse, a city better known for qualities other than brashness. The 24-hour electronic pandemonium that is Times Square and the non-stop neon-architecture of Tokyo have no equivalents in Toronto.

Thank God.

Not to say that Yonge and Dundas doesn't offer the faithful a chance to worship at the altar of consumerism almost any time of the day or night. But what distinguishes the neighbourhood is not the signage but Yonge-Dundas Square, which, at the risk of sounding precious, is a place of urban contemplation, if not quiet, certainly set apart and unhurried.

True, it's surrounded on every side by a noisy barrage of video screens, LED signs, oversized billboards, the whole paraphernalia of North American consumer culture. Everywhere you look, you're exhorted to buy, spend, acquire and desire.

So what else is new?

The most engaging aspects of Yonge-Dundas Square aren't those it has in common with Times Square, but those that make it different. For a start, there's nowhere to sit in Times Square; the crowds of tourists, hawkers and street vendors hustle you along relentlessly. It's impossible to step back from the frenzy except in one of countless overpriced restaurants or bars. Even there, you're still in the thick of it. The public part of Times Square is too small and insignificant to matter. In reality, there is no square in Times Square.

By contrast, Yonge-Dundas Square, with its chairs, benches and fountains, invites passersby to stop and spend time, not just money. It offers space for visitors to be human, not just consumers. It is a place for people-watching and conversation, more Paris than Manhattan.

Yes, the square hosts its share of concerts, corporate events and community gatherings and isn't always accessible. That's the price of success. Then, of course, there's winter, when hanging around outdoors is rather less appealing. (On that score, however, we might learn from Sweden where outdoor cafes provide blankets to customers at the beginning and end of the cold season.)

Still, whether we realize or appreciate it, Yonge-Dundas Square is actually a whole lot more sophisticated, even civilized, than Times Square. As an element in the urban landscape as well as a piece of civic design, it towers above its Manhattan "counterpart." This isn't necessarily good news at a time when the race to the bottom has reached warp speed, and it may mean that Yonge-Dundas Square will never attract similar sized hordes, but who cares?

Besides, it isn't as if Yonge and Dundas lacks for the crassly commercial. The Eaton Centre and the still-unfinished Toronto Life building are just steps away; shopping opportunities abound. Indeed, that's why the corner is the busiest in Canada. That's also why Yonge-Dundas Square makes so much sense, why it's a major asset to the city.

Distant pastures, distant squares, seems they always look greener.

Yet of all recent efforts to improve Toronto, to enhance a sense of urbanity, Yonge-Dundas may be the most successful. Though much criticized when it opened in 2003, the square has emerged as an iconic space, a destination and civic space.

How long before some Big Apple contingent comes north asking questions about how to create its own Yonge-Dundas Square? Maybe it already has.
 
Perhaps it's not surprising a city that has always wanted to be New York would also want its own Times Square.

The first sentence makes me both sad and depressing. Yeah, we want to be NY and we can't, boohoo...
How long before some Big Apple contingent comes north asking questions about how to create its own Yonge-Dundas Square? Maybe it already has.

In your dream, perhaps.
 
A long time ago I suggested to a friend that perhaps Dundas Square was better than Times Square, signage aside, in that it was a "real" square. So I think there is quite something to Hume's analysis, the two are quite different. As I've said many times, it's not only New York (or Tokyo, or London, etc.) that have a loud-signage zone, but most large cities do. For this reason, I've always found that the comparisons to Times Square sort of miss the point of Dundas Square.

Since the Sam's sign has been particularly designated Heritage, I wonder what will happen to it. Incorporating it into the Dundas subway stop might be cool.
 
From the Star today as well:
Yonge-Dundas Square vs. Times Square
February 04, 2008
Dundas Square
Named for: The intersection
of two streets.
Age: 3
Size: 0.4 hectares
Shape: More tetragon than square.
Run by: The Yonge-Dundas board of management; members are community stakeholders appointed by city council plus three city staff who don't vote and one local Ward 27 councillor who does.
Budget: $1.35 million
Video boards with capacity to broadcast live events: Five, including Canada's largest outdoor high resolution video board on the northeast corner.
Signage: Only area in the city zoned for this type of large format signage.
Singing cowboys wearing a cape and briefs: None
Attendance: 600,000
----------------------------------------------------------------------------------------------------------------------------
Times Square
Named for: The Times Building, former offices of The New York Times.
Age: 104
Size: Its only real public area, Duffy Square, is 0.16 hectares.
Shape: Times Square refers to the bowtie intersection of Broadway and Seventh.
Run by: Times Square Alliance, a non-profit business improvement district founded in 1992.
Annual budget: $10.4 million
Video boards with capacity to broadcast live events:
At least a dozen.
Signage: Only place in New York where large format signage is actually required.
Singing cowboys wearing a cape and briefs: One
Attendance: Too high to count.
&
Our city square that never sleeps
With its large, flashy signs, Yonge-Dundas Square's resemblance to N.Y. or Tokyo is no accident
February 04, 2008
Patty Winsa, Staff Reporter
Icon or eyesore? Whatever side you come down on, the digital dance of light and advertising now flashing night and day over Yonge-Dundas Square has forever changed the face of downtown T.O.
Zoning allowances in that one city block have created a blaze of colour that rages over the surrounding buildings, creating a look that is singular to the city, but may be familiar to anyone who's visited New York's Times Square or downtown Tokyo.
And that resemblance is no accident. "We wanted to create a different type of public space in the urban core," along the lines of Times Square, says Corwin Cambray, a senior planner. "We wanted to give a strong urbane feel to the place – a sense of arrival at the heart of Yonge and Dundas." It was thought the signage could achieve that.
Most of that advertising is now up, a mixture of backlit vinyl, Trivision – with pyramid-like slats that flip from one add to the next – and video boards (the city has asked that all the lights and boards be shut down for Earth Hour this March).
But there's even more to come on Canada's busiest street corner.
Bylaws are in place that will allow advertising on the roof of the Toronto Life Square building, but the city isn't looking for the kind of run-of-the-mill signage seen along the Gardiner. "We're hoping that the advertising in Yonge-Dundas Square, as it continues to evolve over time, becomes a lot more playful," says Cambray.
The advertising is the icing on the cake – or more appropriately the candles – on a plan that originated more than a decade ago.
In the early '90s, the Yonge St. strip was down on its luck, home to fast-food restaurants, arcades and even daytime drug deals. Area business owners banded together and hired a consultant who worked with the city to identify a plan that would bring significant change to the area. Around the same time, a group of city planners went to New York. That city's downtown core had experienced a similar downturn in economic fortunes, but the planners were there at a time when the city was trying to rejuvenate the Times Square area and 42nd St.
As the Toronto planners were developing the project back home, the large format signage in Times Square, and downtown Tokyo, was always on their minds.
"I think the notion was that we couldn't start expropriating the whole Yonge St. strip, but we could look at one intersection," says Gary Wright, the project manager at the time and now the city's acting chief planner. They identified Yonge and Dundas as their best bet.
He notes that although the signage was always part of the concept, "it would be an area that first of all, had a public space – the square."
The project wasn't a slam-dunk. Local opposition meant the proposal would go to the OMB, and those panel members themselves would end up in New York "to see the impact of the signage and what it added," says Wright.
Today, that signage at Yonge and Dundas sets it apart from the rest of the city.
As Times Square endures gridlock and pedlock – where people literally cannot move at the busiest times of the day – it also suffers severely from a lack of space, unlike Yonge-Dundas. The area's only public components are a traffic island and Duffy Square, an area half that of Yonge-Dundas.
"The problem traditionally with Times Square is it's this really dynamic public space, " says Tal Aviezer, a marketing associate at Times Square Alliance, which runs the Manhattan version, "but there's never been anywhere to stand or sit to observe it. "
 
How Embarrassing!!!!!

"How long before some Big Apple contingent comes north asking questions about how to create its own Yonge-Dundas Square? Maybe it already has."


How truly pathetic this entire piece is. I would die of embarrassment if anybody outside of Toronto ever read it.


.
 
Honestly, Hume has become Britney-bipolar when it comes to Y-D Square. One second he praises it as the best place in the world, the next he's trashing it like Britney's career.
 
Yeah, that's some embarrassing writing in the Star.

Archivist is bang on, incorporating the Sam's signs into Dundas Square somehow would be spectacular.
 
Ganjavih, is it though? I note a sense of resigned acceptance in Hume's statement that Toronto wants to be New York: why deny it, yet why pander to it too? In other words, just state it as fact and move on...

Besides, faced with an identity vaccuum is it any wonder that in Toronto we grudgingly turn to better-know reference points in our attempt to define who/what we are?
 
Cities around the world, every one of them, everywhere, use New York as a touchstone. Period. It will be this way for a very long time. New York is shorthand for wealth, glamour, and power. Anyone wanting a shorthand for these things will make reference to New York, whatever the attributes of their own city.

The fact that Toronto compares itself to New York has nothing to do with an identity vacuum. It has everything to do with the fact that New York is one of the world's great cities, and furthermore that it is one hour away so its field of gravity is particularly strong right here.

You might as well get over it, because it's not going to change.
 
Cities around the world, every one of them, everywhere, use New York as a touchstone. Period. It will be this way for a very long time. New York is shorthand for wealth, glamour, and power. Anyone wanting a shorthand for these things will make reference to New York, whatever the attributes of their own city.

The fact that Toronto compares itself to New York has nothing to do with an identity vacuum. It has everything to do with the fact that New York is one of the world's great cities, and furthermore that it is one hour away so its field of gravity is particularly strong right here.

You might as well get over it, because it's not going to change.
Dead on!
I just read an article in the Irish Times that did nothing but compare Chicago to NY. When I was in Paris recently I noticed how much Hip Hop gear was in--which they seem to wear quite awkwardly. And when I lived in the UK I noticed a prevalent inferiority complex to American TV (imo, they shouldn't though). NY envy is everywhere--but I think it's lessening.
 

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