Oh no.............
You made me go down the rabbit hole!
Trusted eh?
Says who? Why? On what basis?
Here we go.
Says
" Morning Consult'..........who....?
On the basis of a poll.......of 1,000 Canadians, taken in April. 1,000 Canadians who actually answer the phone for a pollster...........?
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What question (s) did they ask, and how was the result tabulated/analyzed ?
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Tim's actually had the second lowest score among the companies above, ranking ahead of Toyota only.
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Its not specified on the company's page, but I believe when I look at it, that this was probably push polling in the sense that that a series of company names were fed to responders to get their opinions.
ie. "When thinking of company 'x', do you feel ' a, b, c or d'.
This is important, because it means people only had a sample of brands provided to them, and they couldn't simply suggest their own.