Peepers
Banned
I think it is very likely that they have trying to shake him down for a while, and when the blackmail failed, or when he refused to pay any more, they went public with it.
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Somehow I doubt that they went to Ford in an attempt to shake him down. In such a scenario Ford would have picked up the phone to Bill Blair and within hours these people would be charged with extortion and the phone confiscated and the video "safely" in the hands of Bill Blair. Under such a scenario the video would never see the light of day unless there were other copies and I am sure Blair would mount an all-out effort to find these.