Argo ratings are competitive with the Jays but there's no evidence that they are being watched by local audiences. Most likely they are an out of GTA phenomenon such as Saskatchewan fans (who are responsible for 60 % of CFL merchandising sales for example) or prairie fans. I've seen this proven on various forums whenever CFL fanboys claim there's more Argos support in Toronto than there is for Raptors/TFC. I've lived here 20+ years and I've never seen so much as an Argos jersey in this city, and no fan support other than that one Grey Cup championship in 2012 (even I watched that, but only since Toronto was in it and it was hosted in this city).