Thanks for the video Cal. That really puts it into perspective and sells me on the idea that making the building come to life, having motion to it is what will save this side of the square.
I love how this ticker is top of the line. It's not the letters only ticker that was originally proposed, it's a full display in an unusual format. When the studios were being built, video screens on the wall under the tunnel were being considered to cover up the blank expanse and add something to the background of shows facing the square. This would help light up that dark corner and attract people here. Hopefully they do this.
Also, Rogers can take a suggestion from Sportsnet's King St. studio and apply it to Citytv/OMNI HQ: light up the studios at night with subtle but colourful lighting. Even if the studios aren't in use at night, some screens inside, playing current content on Rogers' channels and coloured LEDs lighting up different components will further add something interesting to the street level of this building and attract people over to the East side of the square.
I like the idea of another ticker above the existing one, but perhaps moving counter to the existing one. Also, simply covering up that concrete above the ticker with some black reflective cladding could look nice and add some finish.
I think that Citytv has experience in making dynamic buildings that interact with the street and their viewers and in the long run, that will prevail and reflect on this new building. It'll be just a matter of time.
EDIT: I wonder what the heck happened with the Citytv sign. It was already built back in November/December, waiting in a shop to be installed. From what I recall, it was approved by the city so I can't think of any reason why its installation is being held up.