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1 Bloor East, DEAD AND BURIED (Bazis, -2s, Varacalli)

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Actually, I just saw something very encouraging at the site today. There are a number of expensive banners on the hoarding that were put up by a Toronto law firm. Their tag line is 'the height of excellence' and they are using an image of 1BE and the 1BE logo in the ad.
 
androiduk said:
Actually, I just saw something very encouraging at the site today. There are a number of expensive banners on the hoarding that were put up by a Toronto law firm. Their tag line is 'the height of excellence' and they are using an image of 1BE and the 1BE logo in the ad.
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Why would a law firm put up banners?
 
maestro said:
I think there's enough evidence to confirm sofitel as the tenant. However, the lack of a public statement could indicate that not everything is roses with the overall development.
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What I heard was that Sofitel is announcing three new Canadian hotels, together. So 1BE will have to wait until they're ready to announce all three.
 
Tewder said:
Sofitel? Isn't that somewhat of a budget hotel?
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Sofitel's are really nice hotels and quite pricey!

I stayed at the one in downtown Montreal once with a friend and their parents and it was really really nice inside.

You could probably find it as low as $150 a night - $500 a night for the cheapest room (depending on the city).

So they definitely are a budget hotel.
 
bar1967 said:
Why would a law firm put up banners?
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You didn't read the fine print did you:

"Who to call when faced with bankruptcy"

:D jk

Anyway, I'd say that's a good sign either way.
 
They are a lot more marketing-oriented than they used to be, and this is, after all, a highly visible location.

In addition, this will generate revenue for Bazis to help them in staving off their much-anticipated bankruptcy. [/sarcasm]
 
When I saw the banners and their use of the 1BE logo, I assumed this law firm had something to do with this particular development and were promoting that fact and themselves. If that's the case, they wouldn't do such a thing unless they were absolutely certain the project would go ahead.
 
Even if they're budget, Sofitel is inherently *Euro*, i.e. less gauche than Motel 6 or Super 8...
 
The Sofitel in Chicago is housed in a very attractive building. Nothing remotely Motel 6 about it.
 
I have stayed in the Silicon Valley Sofitel a few times. It was really, really nice. I would love to see a branch anchor this corner.
 
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