Admiral Beez
Superstar
True, and we'll never know. I can speak from my experience in brand and product management and sales and procurement directorship, where the metrics of customer choice/options and switching cost are always included in the bid process.
I can assure you Bombardier knew that the TTC had painted themselves into a corner, with massive switching costs and zero options other than to bend over and take whatever they said. When your customer has no choice and you're getting billions in government grants and loans, you don't care about a few million bucks in fines. Bombardier knows that no matter how badly they f#ck up this tender the TTC will still be their bitch. They have no other option.
I can assure you Bombardier knew that the TTC had painted themselves into a corner, with massive switching costs and zero options other than to bend over and take whatever they said. When your customer has no choice and you're getting billions in government grants and loans, you don't care about a few million bucks in fines. Bombardier knows that no matter how badly they f#ck up this tender the TTC will still be their bitch. They have no other option.