What is a clipping service?
Clipping services monitor what is being said about your company and its products. Traditionally, clipping services combed newspapers and other print media to find mention of your company's name or products.
Now, clipping services can monitor all types of media, including the Internet.
The value of clipping services
Clipping services can be used to:
- Track public opinion
- Monitor critical or time-saving issues
- Plan crisis management strategies
- Asses the impact of media relations and marketing campaigns
- Track mentions of products, services and company names
- Find out what competitors are doing
- Identify potential market trends and consumer issues