Not really sure what you're getting at with your parking comment FB. Seems that fewer and fewer parking spots are selling in downtown buildings, and since this sits right on two subway lines, I can imagine that many residents here will do just fine without cars here. No doubt there will be several Zipcar and Autoshare spots.
In regards to the design, it's pretty early, but it strikes me as a cousin to One Bloor East, the organic lines being the shared genes. I like One Bloor's curvaceous balcony lines, but I have often thought it may look out of place as the only such tower in the area. These two could give it some company. We will wait and see I suppose.