Retailer set to pitch its tent in Burlington
The Hamilton Spectator
(Jun 27, 2007)
Mountain Equipment Co-op is hiking its way over to Burlington.
The Canadian outdoor retailer is opening a new location next year at Brant Street and Leighland Road, near the Burlington GO station.
"Membership for our store from the southern Ontario area and the Golden Horseshoe," said Peter Robinson, CEO of MEC, "has grown to the point that it was absolutely crazy to say we didn't have a store there."
The Burlington store will be the third Ontario store and 12th location in Canada.
"It's been a very deliberate and planned expansion of stores based on member concentration and propensity of people who practice outdoor recreation in the area," Robinson said.
The co-operative retailer, which made more than $220 million in sales last year, sells outdoor clothing and equipment for hiking, climbing and skiing.
It has a large concentration of members from the Golden Horseshoe. About 100,000 of MEC's 750,000 members in Ontario live on the west side of the GTA, near Burlington, Guelph, Hamilton or London, as well as throughout the Niagara Peninsula and in smaller southwestern Ontario communities. There is even an online project and petition called Open a MEC in Hamilton! at
http://mecinhamilton.neenerneet.net.
Marvin Ryder, of McMaster University's DeGroote Business School, said areas between Hamilton and Toronto -- with its increasingly populated areas like Mississauga, Oakville and Burlington -- have been appealing for expanding retailers for some time.
"For MEC you have a win-win situation," Ryder said. "There's more people there with more income and purchasing power."
The retailer's decision to open a location in Burlington reflects how "the city's time has come as a regional centre," said Don Baxter, executive director for the Burlington Economic Development Corporation.
"Burlington is a young and growing market with lots of residential development," Baxter said. "And that's only part of (the Burlington MEC) market."
Robinson said he expects about 80 people to be employed at the 20,000-square-foot store.
While MEC is headquartered on the West Coast, Robinson said "it's safe to say that by next year you can see most of our members in Eastern Canada.
"It's been fun and exciting for us to reach all Canadians."
Design work and planning for the site is under way. Robinson said he expects to begin foundation and concrete work this fall.
The region has seen a number of new store openings in the past year with H&M at Lime Ridge, Lowe's (opening soon), Talize (on Hamilton Mountain), Hart (downtown) and Banana Republic, which opens at Mapleview Shopping Centre on July 9.