In many of the examples posted above, I find the wave-like effect to be so exaggerated as to almost feel almost gimmicky. Market Wharf, on other hand, reveals itself casually as you approach it from different angles. There's something about that quiet subtlety, and most of all, mystery that is intriguing. It doesn't wave its arms frantically and scream, "hey, look what I can do!" but rather, "come a little closer and see what other secrets I've got hidden up my sleeve". And upon closer inspection you indeed discover all the other nice little subtle details that are typical of aA designs: the richly-toned brick, the asymmetrical cut-out windows, the double layered podium that cantilevers over the street, etc. I think it's got a lot more meat on its bones and a lot more to offer to the inquiring eye.