3Dementia
Senior Member
Even though the "I'm better than you" style of advertising fell out of favour for a decade or so (with the possible exception of the brilliantly "polite" and hilarious roasting Mac has given PC)... I think a dose of "this is action in the NHL... this is action in NFL" might be just what the marketing doctor ordered.
NHL montage (7 seconds): brilliant pass CUT TO thumpfest with blood CUT TO goal scored/celebration
NFL montage(7 seconds): quarterback hunches behind centre (center), whistle blows, they line up again CUT TO: hand off to full back who gains 2 yards CUT TO: penalty flag (offside) CUT TO: they line up along the line of scrimmage again.
I'm just saying. I realize the NHL will never satisfy fans even 15% of a world Junior tournment, but compared to most games in the NFL... the NHL is positively electrifying.
So the simple conceit? Don't focus on the absence of well-established fan mythologies (Tail Gate parties et al) in hockey... focus on the "actual" product comparison.
Eg. Here's a bunch of athletes moving all over the place at breakneck speeds on ice... here's a bunch of athletes who moved in some direction for some reason for 4 seconds on a field.
NHL might = Mac. NFL might = Vista.
NHL montage (7 seconds): brilliant pass CUT TO thumpfest with blood CUT TO goal scored/celebration
NFL montage(7 seconds): quarterback hunches behind centre (center), whistle blows, they line up again CUT TO: hand off to full back who gains 2 yards CUT TO: penalty flag (offside) CUT TO: they line up along the line of scrimmage again.
I'm just saying. I realize the NHL will never satisfy fans even 15% of a world Junior tournment, but compared to most games in the NFL... the NHL is positively electrifying.
So the simple conceit? Don't focus on the absence of well-established fan mythologies (Tail Gate parties et al) in hockey... focus on the "actual" product comparison.
Eg. Here's a bunch of athletes moving all over the place at breakneck speeds on ice... here's a bunch of athletes who moved in some direction for some reason for 4 seconds on a field.
NHL might = Mac. NFL might = Vista.