I walked by this project yesterday and have mixed feelings about it. I find it looks more institutional than commercial. Perhaps that's because the cladding reminds me a lot of Foster's building at UofT.
http://farm2.static.flickr.com/1097/1332556700_de838226ca.jpg
For a "Film Festival" centre, there isn't anything that plays homage to this fact. It looks more like a giant medical centre. It may be too early to judge, but I was hoping for a little more "pizzazz" given it's primary purpose is to entertain.