Toronto Festival Tower and tiff Lightbox | 156.96m | 42s | Daniels | KPMB

It occurred to me today that the CBC building might make a suitable location for the Marketplace. Hmmmm! 🤔
 
There is a big article about TIFF but can’t access and am wpondering if it mentions the new market space.

Here is the content related to the marketplace - not much.

"2026 will see the launch of a new TIFF content market (film plus TV), kick-started with $23 million from the federal government. The market will make TIFF a unique North American hybrid film festival/sales centre, similar to the Cannes and Berlin fests, and will help promote Canadian cultural offerings to the world. [...]

There’s been some chatter in the industry that TIFF might introduce a new venue for 2025 or 2026. Possible?
That’s interesting news to me! We’re looking at — partly for ’25, but especially for 2026, when the market starts — what kind of footprint we want and what we need. So those are ongoing discussions. There are no plans for new venues right now, but we want to make sure that we’re the right size and in the right places. We also have to make sure we’re using our existing venues, including the Lightbox, as best we can. [...]

Europe has two great events like that: the European Film Market alongside the Berlin Festival and the Cannes Marché alongside the Cannes Film Festival. In North America, there is no market alongside a major festival yet. No one’s getting that kind of double advantage they have in Cannes and Berlin. So that’s our plan. We think the industry that’s already coming will be joined by a lot more people. We’re looking to more than double the number of industry delegates — currently 5,000 — that we’re giving industry badges to. Around $70 million in sales typically is done at our festival. We’re hoping to get that upwards of $400 million-plus. "
 

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