The John Street frontage of the site is much shorter than the King Street length, and does not have the cachet of King Street either. It makes sense therefore that the condo's front door is being situated on quieter John, and all the flashy festival related stuff is focused on King.
Without having a larger site - a much larger one - I don't know what King Street treatment would work in terms of relating this building to the smaller, older buildings on the south side. The way it is, with the Festival Centre's space requirement means that the podium has to be 5 double-height floors, so there's not much point in even trying to relate: this building is going to overwhelm this portion of King Street, no matter what. Instead of trying to relate then, what's an architect to do but make the centre look as good as they can on its own, with clean bold lines that will act as handsome counterpoint to the charming clutter across the street.
It's worth mentioning again too, that this centre is replacing what has been a parking lot for over a decade now (and was previously a carwash). By stitching up in this tear in King Street's urban fabric, KPMB's big beautiful Festival Centre is going to have one of the greatest city-building impacts on our downtown in years. The centre will not only fill this street with life in September, by the way. The TIFF group are inviting the other over-a-dozen film festivals that occur annually here to use the facility, (like the imminent HotDocs and Sprockets Kids film festival, the current Images Festival, the upcoming InsideOut Festival, etc.), plus you have Cinematheque moving in with 5 screens to light up twice nightly the rest fo the year. This is going to be a very busy building, and those restaurants on the south side of King, which don't do so well when Mirvish doesn't have shows on, should become gold mines.
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