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Toronto Fashion Week 2008

rdaner

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I was walking by NPS yesterday and noticed what a great contrast the white tents made to the gray concrete of New City Hall. I am now curious how the move has been working out from an event planning/user perspective.
 
Great Move

It was a fantastic move on the part of the Fashion Council to move to NPS.

I've been to a few shows this week and I've got to say that the tent is much nicer and better organized than the fall fashion week presentation.

The new glass front gives it a more sophisticated look. Paying the city a few thousands dollars to keep the ice rink open to impress out of town visitors was another good move.

It has certainly generated more buzz and raised its profile in the city.

Louroz
 
Glad to hear it's better organized this season! Last fall the crowds inside the tent were crazy crazy crazy, so I opted not to go this time. I expect I'll be back this fall though...

42
 
I'm (well, not me, prosperegal, but me as in Prospere Magazine) going to be there as media and will likely have updates daily all week :)
 
Fashion migrates west

http://www.nowtoronto.com/daily/story.cfm?content=171000


Catwalk change up
Toronto’s fashion week says so long to city hall
By Andrew Sardone

Nathan Phillips Square is so last season.

Toronto Fashion Week's organizers will announce next week that the city's biannual runway shows are moving from City Hall's front yard to the corner of King and Shaw this October.

I can already read the panty knotting that will follow the press release. Newspapers will cease the opportunity to dig for skeletons and scandals in the Fashion Designer Council of Canada's closet. The blogger gallery will let out a collective woe-is-us, wondering how they'll make it from their day jobs to a five o'clock show at the further flung venue. And we'll go ra ra ra all the way to our new front row seat.

What's wrong with a little change? Even New York is switching up its Fashion Week location, adding a secondary hub at Milk Studios in the Meatpacking District this fall and sending the Bryant Park tents uptown next September. Granted, the plaza in front of Lincoln Centre is a bit more glam than a former Chrysler dealership-turned-parking lot-turning condo site on the border of King West and Liberty Village but it appears that this town's public squares and parks aren't big enough to hold our runway anymore.

Apparently the Nathan Phillips Square tent was as sprawling as it could get. Any larger operation would have exceeded the space's weight restriction. Perish the thought of editors, models, photographers and seat stealers tumbling through the concrete into the parking lot below.

Word is sponsors are happy, designers have been told about the switcheroo and, yes, there is a Starbucks across the street.
 

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