Toronto Fashion House | ?m | 12s | Freed | Core Architects

^Freed's other project on Adelaide seems to have taken years extra to put up. Occupancy was supposed to be in the summer of 2007 (according to the board once at the building site), and I don't think anyone is in there until this summer by the looks of things.
 
Stitching patches on a downtown quilt

Developer Peter Freed and architect Charles Gane craft their next addition to the King Street West area — Fashion House
JOHN BENTLEY MAYS

From Friday's Globe and Mail

E-mail
May 23, 2008 at 12:00 AM EDT

In just four years, Charles Gane, principal at core architects inc., has upped the look and urban sense of the old downtown district around Toronto's Victoria Memorial Square from dowdy to smart.

The condominium projects Mr. Gane has designed in the area for developer Peter Freed are not instances of artistic radicalism. Rather, they offer things this forlorn zone needed (and still needs) more urgently than avant-garde esprit: sturdy and modern architectural bones, mid-sized and mid-priced places for people to live, and injections of sleek, urbane styling.

"These are urban fabric buildings," Mr. Gane told me in a conversation last week in Mr. Freed's vast condominium atop 66 Portland St., just off Victoria Square. "We need them to build the city. But we're slowly building a modernist aesthetic that didn't exist in this neighbourhood.

"Look at the seven buildings we've done. Granted, they are not like some crazy L Tower"— a reference to a proposed condominium development in Toronto by celebrity avant-garde architect Daniel Libeskind. "But I don't learn from an L Tower, and it doesn't help me understand the city.


"If Toronto were full of these iconic buildings, it wouldn't be much of a city. What we're doing makes sense on King West. We try to be as innovative as we can, but I kind of like square edges, rectangular buildings. They fit in quite nicely."

Fashion House, Mr. Gane's latest and largest work for Mr. Freed, carries forward this progressive agenda (with an interesting twist), this time on a 1-1/4-acre parcel fronting a strip of King Street West that's become known as the fashion district.

Scheduled to go to market next month, the large residential and commercial complex will carry the architect's usual argument for modernity, but alongside a ghost from Toronto's industrial past.

First, the past. Mr. Gane will restore to life a mid-Victorian manufacturing plant on the site by turning its upper factory floors into brick-and-beam offices and its street level into a space suitable for a restaurant. (In total, Fashion House will include 20,000 square feet of retail space.)

While I am not a fan of Toronto's official determination to preserve every brick and splinter from our 19th-century fabric, this act of architectural salvation makes sense. The old building will provide a pleasant commercial alternative to the dull office blocks round about, and will likely attract fashion businesses clustered in the neighbourhood.

The larger part of Fashion House, Mr. Gane's original handiwork, will wrap around the factory, rising to 14 storeys at the rear of the site and pushing out to the street just east of the Victorian building.

The composition of this King Street facade is massive and very bold. A five-storey curtain wall of glass hits the sidewalk hard. Above the lower glistening slab, there is a one-storey horizontal notch. Over this reveal ascends another block of glass, three storeys thick and arrayed parallel to the street. At the tenth storey, the powerful compression of the design is suddenly released, and an elevated garden, with large trees and a swimming pool, opens to the sky. The backdrop of this park, in turn, is formed by yet another slab that carries the muscular structure up to its full 14 storeys.

If its design is not middling at all, Fashion House is mid-range in other respects, especially size and price. The 360 residential units (some available as work lofts for companies that wish to own their units) will go on the market between the low $200,000s and $1.5-million, with most prices falling between $275,000 and $350,000.

The stacks of large glass boxes at the bottom of Fashion House would surely seem blank, even menacing and oppressive, were it not for Mr. Gane's most exciting design move anywhere in this project. It involves hanging, at each of the lower levels, floor-to-ceiling curtains in bright, strong magenta, warm orange and other colours in the spectrum vicinity of pure red. In the finished building, the appearance will be a delight, and will provide a snappy, up-tempo contrast to the brown and grey textures of the neighbourhood.

"The fashion element is a new thing for us," Mr. Gane said. "The building is trying to make a real statement. It's trying to represent, in a real way, what's going on in the neighbourhood. We brought that in with the coloured curtains, which we've never done. There are still not enough buildings that are making an aesthetic statement. I think we're heading a great direction."
 
Concerning the prices, apparently a run-of-the-mill 800 square foot layout on the upper floors will be over $400,000 and up.
 
Please note, the price I mentioned earlier is pre-construction pricing. This, of course, does not include the cost a parking spot or locker. The parking must be in the general neighbourhood of $40,000 a spot.
 
small units in the the area, like 500 sq ft are going actually for $500-525 sq ft. Some units at Fashionhouse are starting from $460 per square foot on lower floors
 
This is interesting. It makes me wonder how much higher prices will go in that area. Is today's $500 sq / foot tomorrow's $700 sq / foot?

Is there an eventual upper limit to how high it will go? I'm wondering if now is the time to get in to the King West area because in the next few years, it's just going to keep going up to where the prices are too expensive for the average person.

Thoughts?
 
but more interesting is the fact that these prices are not speculation, people are really paying $500+ per squate foot in the area in the resale market, no investors, people want to live in these buildings. Most of the purchasers of 455 Adelaide, 550 Wellington, 75 Portland, Fashionhouse will move in to live there, they are not investors. Given this situation, I think prices in the area are still going up, not sure what will be the limit. The area is becoming very atractive, nice buildings, good bars and restaurants, boutiques. Thomson Hotel will give a sophisticated touch to the area. Do not be surprised of $600+ per sq ft by the completion date of 550 wellington..
 
Yes, they're building a great little neighbourhood, where each new building fits in and extends it. Nice, therefore, to see Gane put the appeal of L Tower and other visually loud buildings in perspective.
 
The single-storey addition to 570 King is being disassembled. The bricks are going into a dumpster next to the gas bar. Good riddance. The sidewalk is going to be super wide here!
 
I've lived down here for 4 years and I had never noticed what a beautiful building was behind that one story addition. I always ignored that building.

The gas station and this building have always been a blight on an otherwise nice streetwall. Can't wait to see the interruption corrected.
 
The renderings were pretty basic and modest to begin with, but here's a couple for the sake of comparison anyway:

66 portland

66_portland-cb.jpg




20 stewart

Stewart_m_03_04-62.jpg


final products

901016689_bb43e1decd-31.jpg
66portlandlu5.jpg


The Stewart streetwall looks great to me.
 
Though Freed's projects have been quite small in size (up to now), they've all taken far longer than announced to complete.
 

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