Contra
Senior Member
Well, the CF is centred so likely will be the only thing up there. Size looks decent - could be cool!
I assumed that all the work on the BMO refit would be INTERIOR - maybe they are just doing external maintenance (and used the chance to finally remove the Sears sign!)They’re constructing a massive scaffolding on the west side of the former Sears/Eatons. I guess this is the beginning of the construction for the BMO campus.
I assumed that all the work on the BMO refit would be INTERIOR - maybe they are just doing external maintenance (and used the chance to finally remove the Sears sign!)
Then there's the matter of what's going to be done with the north-south skybridge that links that office space to the Eaton Centre, Sears Corporate closed it off and didnt use it at all. BMO and Cadillac may work something out for a potential reactivation.
Seems like lot of work and a lot of $$ to add this branding (which most people will never see or 'understand'.)
It is hardly the best plan to hide something quite small behind something very large. The Permit does not seem to mention the elevator shaft.I'm pretty sure the building permits mentioned the elevator shaft. ie, there's work on the mechanical floor behind the branding. The branding is most likely used to hide the mechanical stuff.
I think CF missed the boat on why one 'brands'.
You brand to attract people to your product, and when you have a signature product to be able to extend that brand to other products or lines.
Does anyone truly believe that anyone will say "Oh, that's a CF mall, we have to go shop there!" ?
I am rather certain the answer is no. That being the case, the branding exercise is a waste of investor $$ that would be better expended elsewhere.
I assumed that all the work on the BMO refit would be INTERIOR - maybe they are just doing external maintenance (and used the chance to finally remove the Sears sign!)