Lyphe
Active Member
God that flag looks terrible there.
Signage would be pretty cool without it, but man ... does it look out of place.
Signage would be pretty cool without it, but man ... does it look out of place.
Toronto Eaton Centre (Ongoing Renewal) | ?m | ?s | Cadillac Fairview | Zeidler
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slicecom
Active Member
As was mentioned, the flag is just filler in the render for a billboard. The billboard is already there with a Roots ad in it. There will not be a flag.
soundmuseum
Active Member
The Sears head office takes up the remaining floors above Nordstrom. When Sears was still operating, they downsized the upper floors of retail and moved their offices there from 222 Jarvis St. With the continued death spiral of Sears Canada, who knows how much longer they'll stay there.
isaidso
Senior Member
I'd rather have the flag. It would draw more attention to Roots than yet another billboard in that area any way.
Transportfan
Senior Member
Canadian companies tend to overuse flags or maple leaves. They need to stop being so generic,
kotsy
Senior Member
Nothing wrong with a little national pride.
stjames2queenwest
Senior Member
Uniqlo seems to be using the maple leaf a lot. Instead of their typical rainbow colours they have kept it to red and white, which perhaps speaks to both countries flags.
I like the wood slats on roots. Looks more like their brand.
I like the wood slats on roots. Looks more like their brand.
isaidso
Senior Member
They also do market research. Brand Canada sells both domestically and internationally. You might be tired of it, but it's not going anywhere. Besides, it's Roots. They're brand is closely tied into Canadian symbolism.
Skeezix
Senior Member
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I've not seem an abundance of generic maple leaf advertising, so I am not sure what you are talking about. If companies use maple leaves in their branding and advertising, then it must work for them. They are in the best position to decide.
Transportfan
Senior Member
Americans are the ultimate flag-wavers, but rarely use generic national symbols in branding.
But I guess when you're the hyperpower, the global dominance of your corporations makes that unnecessary.
khris
Senior Member
Tommy Hilfiger?
MetroMan
Senior Member
I had mentioned that with this new view from Nordstrom that Zvelle and Birks now occupy high profile visual space in the Eaton Centre and such small retailers wouldn't be long for this world. Well, I was right. Zvelle has closed.
This is the kind of location that needs to be combined with the Birks space to make a statement like Zara across the way.
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soundmuseum
Active Member
From what I understand, the Zvelle shop was just a temporary pop-up location from September 12 until September 29th. It was also used as a temporary location earlier in the summer while The Face Shop was undergoing renovation. They never changed any of the fixtures from when it was H20+. I wonder who will end up taking the space?
AlvinofDiaspar
Moderator
Also given the love-hate relationship the rest of the world has with the US, having overtly nationalistic branding is liability. Canada on the other hand has a brand that connotes certain stereotypes (nature, etc.) that is exploited for marketing purposes abroad - and also to reinforces the Canadian nature of the business locally (not that having a US-based multinational slap a maple leaf on their logo, a la fig-leaf, is a particularly honest message).
AoD
zang
Senior Member
I know this is a bit behind in the thread, but I haven't yet seen a response to it. I'm assuming the muddling of an iconic name is pure corporate territorial pissing—regardless of CF tacking their initials on everything—given that there *is* an Eaton Centre in Montreal, and it is no longer a CF property (they sold to Ivanhoé Cambridge).