rents are lower so it's harder to be profitable in Hamilton. For years Vranich would play games to get his hard costs as low as possible and that was the only way to make money in the Hamilton market. nobody else wanted to play those games, so it was left to Vranich.
Rents in Hamilton have shot up the last few years so it's now easier for projects to work financially. We are seeing other developers enter the market now as a result - Slate, Empire, Emblem, Lamb, BentallGreenOak, etc.
ultimately it comes down to who owns the land as well. A lot of the land in the downtown is owned by a couple of long-standing Hamilton developers, including Vranich.