News   Jan 28, 2026
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News   Jan 28, 2026
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The Retail Apocalypse

No, Le Chateau, e-commerce is not to blame. Your own clothing design, marketing/branding, and stores are to blame for that.
 
No, Le Chateau, e-commerce is not to blame. Your own clothing design, marketing/branding, and stores are to blame for that.

Yup, in the 90's they actually had interesting, alternative leaning clothes, but they've been lame ever since their styles went generic mainstream.
 
Yup. Le Chateau needs a full revamp. The branding, store design, etc. seems ancient. It does not look like a high-ish end clothing store, but rather a discount brand.
 

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