Northern Light
Superstar
The HBC points program works at the Bay and Home Outfitters so people can still collect points there. You can redeem online, and gift cards work at those two stores, so why would they need to do anything with it? It can still exist, there will just be one place less to collect them.
I was thinking that many of those points would have been accumulated at Zellers stores and that they effectively read as a liability on a company's balance sheet. That is, redemptions have the effect of being something the company owes the customer in the future.
Not sure how big that number is; but I doubt you would want to effectively charge that liability solely to "The Bay" stores. They could just write-off the liability with the proceeds from the sale, of course.
I wonder how successful the program was for "The Bay" though. Really it was a rebranded 'Club Z' points program.
Maybe they'll just wind it down?