This seems to sum up the phases that a great many restaurants go through. Explode onto local scene with huge buzz, crowds line up to dine, open further locations to take advantage of momentum, get complacent, cut corners to save costs and increase profits, allow quality control (and often hygiene standards) to decrease, attendance declines, hype disappears, restaurant goes bankrupt. With so many examples of this narrative occurring through history, I'm frequently baffled as to how many proprietors continue to repeat it. I think a lot of restaurant owners lack common sense when it comes to maintaining the integrity of their product. When they have a hit they get lazy and assume that people will simply continue to show up even after the initial signs of rot start to set in. They're wrong each and every time.