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Post: Film production spending in Toronto falls 42%

wyliepoon

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Film production spending falls 42%
Industry In 'Crisis'

Kelly Patrick
National Post

Wednesday, September 05, 2007

Even as tickets go on sale today for the Toronto International Film Festival, the city's film board has released a dire new financial snapshot of the local movie and television industry that shows production spending has plummeted by 42% since 2003.

"The last few years we've actually seen a crisis develop in the film industry in Toronto," Susan Murdoch, the co-chair of the Toronto Film Board, told a meeting of council's executive committee yesterday.

"Our talent is leaving, going to other jurisdictions, particularly in Canada. Other levels of government have promoted regional incentives that encourage production to go to other provinces."

Toronto's film and television industry has been in a free fall since early this decade, when the double whammy of SARS and the rising Canadian dollar dealt the sector two critical blows.

The Toronto Film Board hired a consulting firm, Economics Research Associates, to analyze the industry's woes.

ERA found that total production spending in Toronto has fallen from $1.2-billion in 2003 to $700-million in 2006; feature film spending has dropped by 35%; and commercial production has slid by 65%.

Whereas Toronto used to account for more than 30% of foreign film work in Canada, now it accounts for only 9%, ERA found.

In a bid to reverse the sector's decline, Ms. Murdoch asked the executive committee to endorse an 18-point plan to prop up the film industry.

The committee agreed and asked staff to study other ways to pump up the sector.

However, Ms. Murdoch acknowledged the city can do little more than act as a "cheerleader" for the industry and lobby upper levels of government to change policies that reward film productions for locating outside the Greater Toronto Area.

Peter Finestone, the city's acting film commissioner, said the municipal government could theoretically provide tax incentives to the industry -- possibly by allowing some players to defer their property taxes for a few years -- but he said that was not necessarily the best way to restore Toronto to its former perch as Hollywood North.

"Is it able to [offer tax incentives?] Yes. Is that imperative for the city to do? I don't think it is imperative for the city to do," he said. "What I think we need to do in the city is bring the industry together. They've already demonstrated a capacity but they're still not fully co-ordinated."
 
It's a good thing Filmport was approved when it was, or it may never have been built. I really hope Filmport can revive this industry. It brings a lot of money into the city.
 
However, Ms. Murdoch acknowledged the city can do little more than act as a "cheerleader" for the industry and lobby upper levels of government to change policies that reward film productions for locating outside the Greater Toronto Area.
Blame McGuinty for this one. In a stubborn, but typically Ontarian move, film productions are rewarded for shooting anywhere in Ontario, BUT Toronto.

As a real time example, of the six active productions shooting under the IATSE umbrella in Toronto tomorrow:
*two are shooting in Hamilton
*one in Brampton
*one in Claremont
*two in Toronto.

Indeed, sometimes there are compelling location reasons to shoot outside of the 416, but what we are seeing now is more or less hundreds of Toronto-based technicians spending hours on highways trying to get to their out-of-town locations every single day when a location in Toronto may have been just as good (or probably better). Not very green and not very smart. But oh so provincial. In fact, I think it`s a perfect example of how senior governments continually bite the Toronto hand that feeds them.

It's a good thing Filmport was approved when it was, or it may never have been built. I really hope Filmport can revive this industry. It brings a lot of money into the city.
Despite the dollar, many fundamentals are good for the industry here (including FilmPort) and it will be a very busy Fall for Toronto. Nonetheless, it hardly makes up for the dire situation of the last few years. This article seems to be looking more at the recent history of the industry, than the near future (which is more optimistic than reading this would lead one to believe).
 
They're shooting something on my street again soon - everyone got the usual pre-emptive form letter in case we attack them with pitchforks and try to drive the varmints off our land.
 
A similar article, but I'll post it anyway...

Regional production hurts Toronto, says group
by: Etan Vlessing Sep 4, 2007

Toronto's independent production community wants city hall to pressure the provincial and federal governments to unwind policies that discriminate against shooting film and TV projects in the Ontario capital.

Susan Murdoch, co-chair of the Toronto Film Board, told Toronto city council Tuesday that regional production encouraged by the CRTC, the Canadian Television Fund and other instruments of government policy effectively undermine the city's potential as a world class production center.

"Other levels of governments have promoted regional incentives that encourage production going to other provinces. As an industry, to compete at a high quality level, domestically and internationally, you need to have a certain critical mass to keep our service business and local product at the top of the industry," Murdoch told councilors.

Her comments came as the film board, an industry lobby group, unveiled its "Strategic Plan for Toronto's Screen-based Industry."

Murdoch argued the federal and provincial governments, including Ontario's own, are being short-sighted by insisting that jobs be created by spreading film and TV production coast-to-coast, away from Toronto and Montreal.

"Unless we have companies [in Toronto] that can conceive and finance and market the projects, you don't have an industry. You have a cottage industry that will rise and fall according to outside circumstances," she warned.

Promoting regional production centers only dilutes Canada's potential as a film and TV production powerhouse, Murdoch argued.

"It's best to concentrate an industry in Toronto as a means to making Canada a world leader," she told city councilors.

But on specific measures to restore Toronto's competitiveness when it comes to wooing Hollywood or domestic producers to shoot here, the Toronto Film Board's report was vague.

The strategic plan mostly relies on buzz phrases -- "encourage new thinking and integration" and "new models for financing, distribution and display" -- to spur Toronto to action on its behalf.

When pressed, Murdoch recommended the Ontario government follow New York City's example and offer a bonus payment to foreign producers if they use local city soundstages, or speeding up reimbursements of tax credits to foreign and domestic producers.

At the same time, Murdoch stressed that Toronto needs to do more than compete with territories such as New Mexico and Louisiana over prices, and instead has to become a world leader in film, TV and new media production.

"We can't compete with Mexico and South Africa in terms of hard costs. We want to compete on excellence," she argued.
 
Blame McGuinty for this one. In a stubborn, but typically Ontarian move, film productions are rewarded for shooting anywhere in Ontario, BUT Toronto.

Yes, the old "cut them off at the knees to make them equal" move.
 

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