Toronto welcomes musical 'Lord of the Rings'
Toronto welcomes musical 'Lord of the Rings'
Last Updated Wed, 16 Mar 2005 17:59:20 EST
CBC Arts
TORONTO - A crowded Princess of Wales theatre heartily welcomed Wednesday's official announcement that the stage version of The Lord of the Rings will receive its world premiere in Toronto.
Though a packed house has been rare in Toronto over the past few years, the announcement from Toronto's Mirvish Productions drew a horde of stakeholders, theatre subscribers, reporters and politicians.
"Well the rumours are true!" theatre impresario David Mirvish declared at the preview event, referring to the various media reports that have circulated over the past few days and Tuesday's announcement in London by British producer Kevin Wallace.
Rings author J.R.R. Tolkien himself would have been proud of the co-production, Wallace said. Toronto is a place of "genuine fellowship, a genuine sense of community," he said.
"I see it as being this wonderful, rich, fertile ground where we're being allowed to sow the seeds of Lord of the Rings and from which it can blossom and grow," Wallace told CBC News.
Mirvish also introduced other major players for the $27-million show, including Canadian rock promoter turned theatre producer Michael Cohl and veteran film producer Saul Zaentz.
Senator Jerry Grafstein, who with Cohl was involved in organizing 2003's Rolling Stones SARS benefit, said he was "wildly optimistic" that Ottawa would join in supporting the venture financially. So far, the Ontario government has come forward with a $3-million loan to the production and Tourism Toronto will provide $3 million in marketing support.
Casting begins immediately, with rehearsals to start at the end of October. Tickets will go on sale May 15 – about eight and a half months before preview performances begin next February. Mirvish Productions said Wednesday that its regular theatre subscribers would have the first opportunity to buy Rings tickets.
The gala opening is set for March 23, 2006.
Despite worldwide buzz over the selection of Toronto for the premiere (the musical is also scheduled to debut in London in fall 2006) and hopes that Rings will revive the city's flagging tourism scene, some worry that the enormity of the production may lead to financial challenges.
Toronto's Princess of Wales Theatre was packed for Wednesday's official announcement. (CBC Photo)
"It's certainly a very expensive show," said Marlene Smith, the veteran theatre producer who helped bring Cats to the city in the 1980s.
The average Lord of the Rings fan – who helped the books sell more than 200 million copies and the recent film trilogy gross more than $3 billion US worldwide – is not necessarily the average theatre fan, she said.
"It seems to attract a younger crowd. I hope they can afford it," Smith said. Like movies, theatre productions benefit from repeat business. It's one thing to pay $10 to see a movie each time and quite another to spend, for example, $100 for each theatre ticket, she said.
Producers are aware of and repeatedly mentioned the risks of mounting such an epic work, calling Rings the biggest, most ambitious theatrical production ever staged.
The Toronto debut will also mark the first time a major production receives its world premiere in a city other than London or New York
Louroz