Dear Friends, friends of friends and colleagues,
If you believe that “God is in the details”… Motto attributed to Mies van der Rohe
I am writing to you in my capacity as an architectural historian to ask you for your support with regards to a decision being considered by the City of Toronto, a decision that, if implemented, would threaten the nature of the Toronto Dominion Centre, one of the most significant examples of our modern corporate heritage.
The current owner asked to display two illuminated walls signs, on two of the façades of the 32 storey office building commonly known as “Tower 5” of the Toronto Dominion Centre. The size of these two signs will be 19.43 metres in length and 2.6 metres in height. That is over 63 feet long by over 8 feet and represents more than 1,000 sq. ft of signage. In addition there is a proposed ground level illuminated sign of 2.13. metre wide by 2.13 metres long (about 7 feet by 7 feet), that would be located beside the banking pavilion, fronting Bay Street.
The Ernst and Young Tower, or Tower 5, was devised to conform to the design principles of Mies van der Rohe's original buildings on the site. Mies's signage plan was simple and elegant, with font andfont size clearly specified. The TD Centre had diligently maintained that signage throughout the complex and it is also maintained in other significant Mies projects such as the Seagram Building in New York and Westmont Square in Montreal. This signage plan did not incorporate high-level building signage. The Ernst and Young Tower is outside the 2003 designated property of the TD Centre as it was not one of the original grouping of Mies's buildings. It is however on designated heritage property in recognition of the adaptive reuse of the former Stock Exchange, now the Design Exchange.
Should the signs be erected, the elegant orchestration of lights that moved across the surface of the building as planned by Mies would be seriously altered. As an architectural historian, it is my opinion that such a decision demonstrates a lack of leadership in the area of architecture and design excellence. Placing illuminated logos on Tower 5 and on the ground would create a strong precedent for requests by others for similar signage throughout the TD Centre. The results would compromise the original intentions of the architects and the visionary developers who “all worked together to create a distinctly public realm in the midst of Toronto’s formerly private financial district” (Phyllis Lambert, Mies in America, p. 417).
You can show your support by showing up at Toronto City Hall, Tuesday December 13, 2001 at 9:30. when I will be appealing the decision in front of the Sign Variance Committee of the City of Toronto.
Sincerely,
Marie-Josée Therrien PhD
Associate Professor
Ontario College of Art and Design University