Why take it so seriously though? It's pretty tongue-in-cheek; it's like a wink, just a little mischief. It's nothing to stress about anyway.
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A very cheesy marketing scheme.. "Yonge and Rich"...so cliche, gimme a break. Who falls for this crap?
Same people who keep buying those "Keep <...> and <...> on" shirts, and thought they're being clever.
Or maybe "yonge" people who think owning a 300K condo means they're "rich"?
Why take it so seriously though? It's pretty tongue-in-cheek; it's like a wink, just a little mischief. It's nothing to stress about anyway.
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We can't POSSIBLY take it seriously and that's the problem. It's generally not in good taste to be tongue-in-cheek about "Look how much money I have!". I can't possibly imagine telling my friends "I live at the Yonge+Rich condos". Similarly, the TCHC didn't name their project near Yonge and Richmond the "Yonge & Poor".
Perhaps beating a dead horse but I had to respond. I do think it's relevant in a downtown core where the non-rich are being increasingly pushed out.
But no one uses the name of an apartment building other than salespeople. No one, other than Patrick Bateman and his constant references to the American Gardens building.