For those who haven't clicked on the link above to see Vivid's website, please click on it: you simply will have never seen a building so badly branded.
The Vivid marketing is pretty eye-catching, kinda sexy, and it creates expectations for the viewer. Go further into the website though by clicking on the Virtual Tour link, and those expectations are quickly undercut by all the brown that I mentioned above. At one point I thought "maybe they just threw a sepia tint on the whole video", but then the vid scans past a shelf of books, and guess what, there's some real colour in there, so no, the unit really is all browns. Egad - this is supposed to be Vivid!!
Now that we've seen the render of the building above, I am at a complete loss. It's easily the ugliest condo Torontonians are currently being threatened with, truly 10 if not 20 years out-of-date architecturally, and it either shows the utter contempt in which Pemberton holds us all, or it lays bare their complete lack of taste and sense of design. What the building will reveal of anyone who buys here is that either they share Pemberton's contempt or deficiency, or that they have given up on life. The marketing, therefore, should be more like this:
Given up? Don't care anymore? Want to raise a middle finger on Etobicoke's skyline? If so, Pemberton's Vapid is for you. Vapid. It's us. It's you. It's Vapid.