trumptoronto
Active Member
I don't know how honest that is. I mean, honestly, if Trump Tower Toronto would have beckoned all the conspicuous consumers in the world to come to Toronto, it probably wouldn't have taken 7 years to sell enough units to start construction, and they probably wouldn't have had to reduce the number of floors in the building.
7 years to start construction? Hmm. Not quite. But that's the rumour, eh?
Trump Toronto opened for sales in September 2004.
By January 2007 we had sold $250-million in real estate (can you name any other property in Toronto that sold that much during that time-frame?)
$310-million in construction financing secured by March 2007.
October 2007, groundbreaking.
November 2007, excavation begins
Originally, we expected the building to be completed in about 3.25 to 3.5 years. Unfortunately, due to weather and other site challenges, it's going to clock in at a little over 4.25 years from start to finish.
When I started with the project during the design phase in 2003 it was 65-stories. Soon after it became 68 stories (with 338 units) and then 70 stories (383 and than later 438 units... which was simply just too much density for our small footprint). In the end, we ended up with 379 total units and much nicer building on the inside than we ever imagined. Sure, I wish we could have made 70-stories work, for the sake of being the tallest building in Canada, but with our small footprint, it would not have been such a great experience for residents in particular on the higher floors. There are only so many elevators that could be squeezed into the footprint. Slow sales were not the reason behind the decision.
We've endured years of rumours regarding sales and yet, we continued to sell. It's a finite market at this price level. And yet, the building is opening in early 2012. And bias aside, it's quite spectacular. As our pals at Urban Toronto can attest to, the views from above are amazing.
The bottom-line, when it's all said and done, the building is built and will make it's mark on the Toronto skyline for generations to come. We're all extremely proud of it.