Toronto Rogers Centre Renovations | ?m | ?s | Toronto Blue Jays | Populous

EastYorkTTCFan said:
Since

Rogers owns 100% of the team and stadium and they named it for Ted Rogers rather than for the company I don't think they have any plans to sell for corporate naming rights the most you would see is them naming something an official partner like they did with A an W or with TD sponsoring one of the new 500 level outfield spots and Corona sponsoring the other one.
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I hear what you're saying, but it's actually been reported in the past that they've considered selling the rights. MLSE got $800M over 20 years. It's a seriously valuable asset, and if I'm Rogers, I'd be asking myself if it's worth keeping. There are very few Canadian companies with an advertising/sponsorship budget large enough to make that level of investment, but TD would be in that group.

Globe article from 2018 for reference: https://www.theglobeandmail.com/business/article-td-in-talks-to-expand-banking-partnership-with-blue-jays-sources/#:~:text=TD holds the naming rights,team plays its home games.
 
mwgsmith said:
I hear what you're saying, but it's actually been reported in the past that they've considered selling the rights. MLSE got $800M over 20 years. It's a seriously valuable asset, and if I'm Rogers, I'd be asking myself if it's worth keeping. There are very few Canadian companies with an advertising/sponsorship budget large enough to make that level of investment, but TD would be in that group.

Globe article from 2018 for reference: https://www.theglobeandmail.com/business/article-td-in-talks-to-expand-banking-partnership-with-blue-jays-sources/#:~:text=TD holds the naming rights,team plays its home games.
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What does MLSE have to do with the Rogers centre? I guess it could end up being called the TD Bank Rogers centre like how we have the CAS Ed Mervish theatre. Who cares really especially when we have people who still insist on calling it Skydome and say that only real people from Toronto call it that ( the Toronto redit boards are filled with people who say that all of the time).
 
mwgsmith said:
Anyone hear any rumblings about a possible name change following the completion of Phase 2 tied to a new naming rights deal? I find it somewhat curious there isn’t more “Rogers Centre” branding in their renovation promotional materials or during the in-game promos (eg: if you listen to the in-game reads, Rogers Centre is never referenced. They tend to use generic language like “stadium renovation.”)

Given the enormous figure MLSE got from Scotia to rename the ACC, I wonder if Rogers would be tempted to relinquish their rights… TD would be the obvious target - TD Field? - and it would make a lot of sense for them considering they’d also get spillover in US markets where they have significant market presence.

It would certainly pay for the entire renovation and then some - and it wouldn’t prevent Rogers from still incorporating significant branding/sponsorship elsewhere in the building and during broadcasts…

Food for thought…
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Rogers Center is the most stupidest name for a Stadium.

They could have called Rogers Skydome or something. Rogers Center sounds like a Computer Repair Shop.
 
EastYorkTTCFan said:
What does MLSE have to do with the Rogers centre?
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Well, MLSE do own 4 major sports franchises in Toronto and Rogers own 37.5% of MLSE... Executives def speak to each other behind closed doors / while playing golf...

It would not surprise me to learn that Rogers is considering selling the naming rights - given the US market is significantly larger, and there's no income to Rogers from it.
I would suspect that the team gets paid a "stadium naming rights fee" from Rogers as part of their income. Selling the naming rights could allow Rogers to make income while also maintaining the money to the Blue Jays.
 
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"Rogers Centre" has way less character than "SkyDome" but I dunno that "Rogers SkyDome" is any better and, really, it's still a better than like 1/3 of current US ballpark names (eg Guaranteed Rate Field, Loan Depot Park, T-Mobile, Petco etc. etc.)

Given what a mega-corp they are, it kinda makes sense to continue to self-promote but they're also a public corporation in a capitalist society so if they can sell the rights and make money by calling it "TD Field" (or "TD Field at Rogers Centre"!) or "Dairy Farmers of Canada Park" or [googles big Canadian companies] "Parc Alimentation Couche Tard Park" or "Shopify Centre," they'll do it, whether it sounds dumb or not. Personally, I'm going to root for something like "Westjet SkyDome." That kinda works.
 
Mercenary said:
Rogers Center is the most stupidest name for a Stadium.

They could have called Rogers Skydome or something. Rogers Center sounds like a Computer Repair Shop.
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the reason why they don't go with something like Rogers Skydome is that "Rogers" will forever be dropped from the name and it would still be SkyDome. at least with Rogers Centre, everyone calls it that (other than the purists of course).

but yea, i can all but guarantee they're shopping the name of the dome and TD would make the most sense (even though Canadian bank stocks are getting punished currently). They own the stadium, the team, the broadcast channel, they can brand the heck out of the inside with their logo and product. at the same time, they can do a massive deal with someone like TD who is already all over the stadium and also has US brand presence and are making a bigger push into the US market.

i don't see any downside to shopping the name.
 
egotrippin said:
I still call it the SkyDome. Rogers can eat it. I often refer to the Scotia Arena as the ACC too, partly because I forget what it's called now and again. My brain doesn't care to learn new corporate naming rights.
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i do too but my point stands. if Rogers officially called it Rogers Skydome, everyone would drop the rogers and just call it Skydome. at least with Rogers Centre you have everyone internationally calling it that. There will always be a portion of the population that calls it the Skydome though (myself included).
 
sixrings said:
I just want to say that the atmosphere of Minnesota was so electric because of the open air stadium that the Jays did not have a chance. If Rogers Centre apologists want to deny that the stadium makes a difference and that this is why good players would rather play on the twins than the third biggest city in North America, I don’t know what to say. Surely the stadium and its atmosphere is why the jays had errors, made questionable pitching rotations, and left players stranded on base. Good luck with the second renovation and it’s attempt to make a soulless bunker a place to play a sacred sport.
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I agree with some of your statement. The stadium still sucks and will continue to be a point of conversation. These renos are simply lipstick on a pig.

To say people would rather play in Minnesota then Toronto isn't true at all, and the Twins didn't beat the Jays because they have a better stadium. They beat them because they have a better team.
 
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sixrings said:
I just want to say that the atmosphere of Minnesota was so electric because of the open air stadium that the Jays did not have a chance. If Rogers Centre apologists want to deny that the stadium makes a difference and that this is why good players would rather play on the twins than the third biggest city in North America, I don’t know what to say. Surely the stadium and its atmosphere is why the jays had errors, made questionable pitching rotations, and left players stranded on base. Good luck with the second renovation and it’s attempt to make a soulless bunker a place to play a sacred sport.
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By this logic I guess any team could have swept Tampa at home. Damn, Jays@Rays would’ve been a fun series to watch. At least we have a retractable roof and we’re in the heart of the city.
 
C-mac said:
I agree with some of your statement. The stadium still sucks and will continue you to be a point of conversation. These renos are simply lipstick on a pig.

To say people would rather play in Minnesota then Toronto isn't true at all, and the Twins didn't beat the Jays because they have a better stadium. They beat them because they have a better team.
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Pretty sure sixrings was being sarcastic, although he really went over the top with this one.
 
sixrings said:
I just want to say that the atmosphere of Minnesota was so electric because of the open air stadium that the Jays did not have a chance. If Rogers Centre apologists want to deny that the stadium makes a difference and that this is why good players would rather play on the twins than the third biggest city in North America, I don’t know what to say.
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I confess, I couldn't tell at first if this was one of the serious dumb posts or heavy irony. Happy it was the latter.

But hey, at least they can start the renovations early. Maybe Shapiro and Atkins will get to see it before they're fired for their idiotic decision yesterday!
 
Just to add, in stadium news, the 99-win Tampa Bay Rays drew the 2 smallest playoff crowds since the 1919 world series. They barely broke 20k in game 2.

https://www.usatoday.com/story/spor...-bay-rays-fans-lowest-attendance/71051141007/

Say what you will about this Jays season but I think it's a safe bet that had they actually played a playoff game here, every one would have been sold out,even if they were afternoon games.

(Target Field was jumping but there were definitely some empty upper deck seats.)
 
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