Razz
Senior Member
Taken August 26, 2019:
And UTers complained about the Scotiabank Arena branding (which I consider best in class from a rebranding perspective).... This is just lazy.The Meridian Hallitization of the Sony Centre for the Performing Arts (you know, the building awkwardly affixed to this condo) is all but complete on the exterior now:
View attachment 206970View attachment 206971View attachment 206972View attachment 206973View attachment 206974
That goofy little smile below the M that passes for their logo is…
as uninspiring as their font and its kerning.
42
While it is true that many sponsor name signage would be best attached by Velcro, in the case of Meridian the sponsorship for both buildings is for 15 years. They really could have done better with their signage!Corp sponsorships is a tough game... this signage will be easy to remove/replace in 5 years when the Sidewalk Labs (info tracking) branding is installed.
It's not the signage itself, so much as it's the weak Meridian branding that is being exposed by this encrustation. Someone in power at the company should really have said "If we're going to slap our name on the O'Humminy Centre for 15 years, isn't this the time to improve our visual identity? Time for a new logo!"… sort of like what I'm hoping they're doing at CIBC now.While it is true that many sponsor name signage would be best attached by Velcro, in the case of Meridian the sponsorship for both buildings is for 15 years. They really could have done better with their signage!
This is getting ridiculous. Can't we just go back to the O'Keefe Centre? How about "the O'keefe Centre by Meridian"?
Partially lit Nov 9. SE cornerAlmost 4 years after the feeds were prepared the light posts were installed. Not powered, just installed. Don’t get too excited.
View attachment 187432