RJR123
Active Member
Yes, it was a condo where the marketing campaign would be targeted overtly to the gay community.
AndreaPalladio
Senior Member
Wasn't it the one that was originally going on the site of where Ritchies used to be on King Street?
RJR123
Active Member
Yes, that is exactly the spot. It's all knocked down now so something is going there.
C
Condoleeza
Guest
Bought a unit yesterday
Was told that "L" is 80% sold out. Think they are holding some back for public.
Was told that "L" is 80% sold out. Think they are holding some back for public.
ganjavih
Senior Member
Yes, the lobby was to be adorned with photos of David Beckham and Tom Cruise with Abba and Cher music playing in the background 24/7.
Mark_Mal
New Member
Im Just happy i got into the L when I did. 33rd floor with NE view! should be awesome for resale
dt_toronto_geek
Superstar
I think the project was called Vivat.
Urban Shocker
Doyenne
Vivat Regina. Has some logic.
DaninToronto
Active Member
Never heard so many numbers being thrown around. Its too bad you can't trust sales people at all. I assume 80% is probably the closest to the truth as holding back some units for later and raising the price on them makes sense.
syn
Senior Member
Ah. I'd be curious to see how they'd actually do that.
AndreaPalladio
Senior Member
I assumed that's why it didn't proceed - they couldn't figure out how to do it without violationg the Human Rights Code and furthermore, no buyer, straight or gay, would want to limit the resale options.
Urban Shocker
Doyenne
Perhaps if the condo was set up as a business that offered housing to its staff they could "employ" the gay condo buyers and pass it off as employment equity hiring? I wouldn't be surprised if there was some obscure loophole in the bizarro Code that positively encouraged such a thing.
Also, how would the developers know if potential buyers were really gay? Did they propose asking them to display their bona fides or swear a loyalty oath before a justice of the peace?
Also, how would the developers know if potential buyers were really gay? Did they propose asking them to display their bona fides or swear a loyalty oath before a justice of the peace?
Waterloo_Guy
Active Member
Actually it wouldn't break any laws to market a condo to the gay community.
As for how they would do it, I imagine they would be very up front about it. Why not? The only risk involved is that straight buyers might not want in, in which case they would have to depend exclusively on a gay market for their product. Even if there are a lot of gay buyers, they would still be competing for their business with other 'regular' developments.
unimaginative2
Senior Member
Exactly. You can market to anyone you want. It's just if you refuse to sell to people who aren't in your demographic that it becomes illegal.
CDL.TO
Moderator
Anyone remember Radio City's "Have a gay old time" advertisments?