Sorry for the long post..lol, read at your own peril..
I went this morning. Was surprised at how busy it was.
While I certainly hope both can co-exist (nice to have choice and competition with the two), having shopped at No Frills now, I am now even more certain with my original prediction that Sobeys will close with-in five years. Mark the date: March 4, 2016!
However, with the proposed redevelopment of the:
177-197 Front Street East
(
http://urbantoronto.ca/showthread.p...Metropia-Urban-Landscapes)&highlight=Front+St)
predicting Sobeys closure due to competition might be moot?
My impressions..
-They have a ton of check out counters, maybe because its opening weekend, a ton of staff on hand.
-The store is generally designed for volume sales and volume customers. they have a ton of shopping carts. I ended up stocking my fridge for $50.
-prices don't even compare. Across the board cheaper. Yes almost no fresh prepared food, except cheaply priced Sushi.
-The store will draw cost conscious shoppers with cars in the east area that do not live within walking distance, because it is worth it and they have a convenient parking lot
-they have general supplies (toiletries, cleaning, dry products, etc) that is much larger than Sobeys or Metro. Has that "big box" feel.
-it was very clean, but generally has a bit of a cheap feel to it- tiled vinyl flooring, low tiled ceilings, hard white flourescent lighting, unlike Sobeys with their polished concrete, high ceilings and general soft lighting
-checking out the demographics of the customers, it reflected a healthy mix of the population of St Lawrence
-Having such a large store significantly changes the character of the intersection. Much more pedestrian and car traffic in and around Princess, and the night lighting is very bright. its no longer a deadzone. Princess as well is no longer just an annonymous side street, but is becoming animated at the street level- East Lofts residential entrance, No Frills Entrance, scotia bank entrance and probably an ATM I would think on the Princess side. I can totally see a coffee shop coming to either Princess and intersection soon. Also, when the LCBO, Dollar store and bank come, that whole stretch of Front will have steady stream of pedestrians.
The reason why I think Sobeys will not be able to compete despite the fact that they have different target markets is because I believe groceries stores have about 75%-90% overlap in terms of the product they sell.
Sobeys competitive advantage is:
- prepared foods
- open 24 hours
- "specialty foods" (which for me IMHO, aren't that special and those needs are served much better at St Lawrence Market).
The combination of the first three factors, imho, is a small part of their business, and I'd argue that its not enough to survive. They need to make money on that 75%-90& product overlap.
Further, with rise in food prices and inflation, which appears will be a significant issue for the next five years, price wins, and Sobeys may even lose that "upper" scale segment of population.
Heck, I eat what I think to be quite healthy and consider myself part of the Sobeys demographic- I eat non processed foods, mostly fresh produce, and at this point, I still prefer No Frills.
If the two stores were not directly across the street from one another, or were even a block away on a corner (i.e. Rabba), I think it may be a little different.
Anyhow just my two cents..