I know this is veering off topic here, and meanders a bit, but…
Yes, Bog, it does look dated, and yes, the logo is tough to use in certain applications (on its own it's fine, but in text it's too wide, where conversely the squarish Montréal Metro symbol fits so beautifully into the addresses for places in that city which include that simple logo along with the closest station name*), but I'm a TTC logo lover nevertheless as the design is unique, ubiquitous in this town, and now a classic… and yes, these new signs have flair!
While I acknowledge that many are not fans of the TTC logo, I contend it was a terrific design of its time. That it has escaped redesign and achieved its longevity can be attributed mostly to an historic dearth of design focus over intervening years at the transit agency, but that's a good thing in this case. Design trends head one way, then head another, and history for a whole populace can disappear at the whims of the few in charge, so I'm thrilled we have this recognizable emblem of our civic history still pretty much intact from its creation in the 1920s (the shade of red has changed, and the original yellow is long gone in place of white). While updated slightly to represent current sensibilities, the logo still represents civic tradition and municipal pride in a system that kept this city urban when so many burgs across North America began to hollow out starting in the 50s. I know that's reading a lot into it, but I say all that's in there…
…so I'm really glad to see this implementation of the logo in a cool, tailored sign that brings the shield with its wings into the modern age.
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*When I was at MapArt, we always used local symbols on the maps, where we could, to aid in quick comprehension. Montréal's simple, modern Métro logo, as I noted, was easy to place on the map, but it was trickier here with the unique shape. We simplified the TTC logo slightly and stuck the station name in it, varying the width of the letters, keeping the wings a uniform length. Colour indicated the line.
We placed a value on that logo on our maps, and with these new signs at some of the stations, the value of that unique shape is now being recognized in the city at large.