It also happens to be Canadian Fashion Week this week - so the party may have had more to do with reinforcing the branding of this place more than anything else.
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Toronto Fashion House | ?m | 12s | Freed | Core Architects
- Thread starter SpadinaBus
- Start date
Solaris
Senior Member
well that explains all the gorgeous looking models and makeup in and around Nathan Phillip Square during my visit to City Hall yesterday 
grey
Senior Member
It makes sense that it's related to Fashion Week, but Joe? Club Monaco's answer to Old Navy? Strange pairing; I doubt this is what the Freed marketing people had in mind for Fashion House.
H
Hydrogen
Guest
Maybe they're trying to attract potential buyers who are both single and only capable of buying the tiny units featured in much of Fashion House.
marcus_a_j
Senior Member
At least it's Joe, not George (a la Wal-Mart), not that it's really that much of a difference
urbandreamer
recession proof
I'm betting Peter Freed and Joe Mimran are family friends. It's a small world out there.... Joe+Fashion House, good pairing; both Canadian, both targeting same audience: middle market joe's.
grey
Senior Member
Joe stores aren't middle market, though. That's why it's strange that a quasi-luxury condo operation would want to reach out to the the Zellers/Old Navy/Joe crowd.
nodoubtguy
Active Member
doesn't seem like a logical match at all when your trying to envision high fashion.....
carturo15
Active Member
urbandreamer
recession proof
Oh, I like that kitchen! Good for making chicken soup, eh?
Yossi Kaplan MBA
Realtor
Fashion House News
1 - the bldg is now 2 stories shorter
2 - the back building (facing 455 Adelaide) is now disconnected from the King bldg and will be sold separately
I'll let the forum speculate why (I know why but let you have your fun at it) but what it means is that we're looking at higher sold rate as total number of units smaller and total number of sold units growing, so this project is going forward, clickity-clak.
yk
1 - the bldg is now 2 stories shorter
2 - the back building (facing 455 Adelaide) is now disconnected from the King bldg and will be sold separately
I'll let the forum speculate why (I know why but let you have your fun at it) but what it means is that we're looking at higher sold rate as total number of units smaller and total number of sold units growing, so this project is going forward, clickity-clak.
yk
cdr108
Senior Member
My 2 guesses:
1. soil contamination on site at old gas station lands;
2. poorer sales on back building vs. King St. building.
1. soil contamination on site at old gas station lands;
2. poorer sales on back building vs. King St. building.
urbandreamer
recession proof
Perhaps the back building could be built as rental lofts?
Will Brad Lamb follow Freed's lead in being realistic, and whack 3 floors off his "King East" project?
Will Brad Lamb follow Freed's lead in being realistic, and whack 3 floors off his "King East" project?
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carturo15
Active Member
Do you know which floors? what is going to happen with the units that have been sold on those 2 floors?
Interesting developments... for this development. Looking forward to new renders (if anyone has them, hint hint).
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