In 1891,
the Toronto Railway Company (TRC) was created, taking over the city’s streetcar system from its predecessor, the Toronto Street Railway. The TRC quickly began electrifying Toronto’s transit network, operating fifteen routes across the city. Electric streetcars were faster than horse-drawn trams, and passengers had difficulties figuring out which streetcar was theirs at night.
This was a problem as many streetcar routes overlapped. For example, Dupont and Avenue Road streetcars operated on Yonge Street south of Bloor, and Belt Line and Yonge streetcars both ran on Front Street. While the TRC had metal signs on the top and sides of each streetcar to denote the route, they weren’t illuminated. With electric light still in its infancy — arc lamps were too intense while early incandescent lamps were too dull to adequately illuminate route signs — the TRC developed an ingenious solution: uniquely coloured glass bulbs mounted on the roof, lit by interior lights. These lights became known as “bull’s eyes.”
Under this scheme, the Yonge Streetcar could be identified by one blue light, while the Broadview Streetcar could be identified with red and green lights. This system required passengers to memorize their route’s colours, and as new routes were introduced, changed, or withdrawn, it became cumbersome. Eventually, lighting technology caught up: while back-lit destination signs were possible by 1910, the TRC became hesitant to spend any capital funds to modernize its fleet or expand the streetcar railway network. The City of Toronto was forced to start its own streetcar system, the Toronto Civic Railway, to serve outlying neighbourhoods.
Though the Ontario Railway Board (predecessor to the Ontario Municipal Board) refused to force the TRC to expand the street railway network beyond the 1891 boundaries, it ordered the TRC to install backlit route signs. These new signs were introduced in February 1913, and those unique coloured bulbs disappeared by 1915. Six years later, the TRC’s franchise was up, and the
city-owned Toronto Transportation Commission came into being.
