News   Nov 27, 2024
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News   Nov 27, 2024
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Toronto Eaton Centre

Aaniin will be opening a seasonal pop-up in the former Le Chateau 2nd floor space, directly beside Aritzia.

The space is currently home to the American Eagle temporary location, which will be closing to open the permanent store on the 1st floor.

Here's the job posting for the 'Seasonal Storyteller' role, which shares the following:

"At Aaniin Retail Inc., every conversation starts with aaniin. This isn’t just a greeting—it’s an invitation to reclaim Indigenous spaces through commerce and connection. This December, we’re opening a 6,500 sq. ft. pop-up store beside Aritzia in the Eaton Centre, Canada’s busiest shopping mall. It’s more than just a retail space—it’s a movement to put Indigenous brands at the forefront of the retail landscape. Through storytelling and fashion, we’re reclaiming our economy one sale at a time."

 
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So, are they building a second floor out into the atrium, cuz that’s a lot of thick iron going on thereView attachment 606518

My guess would be to give Simons a retail frontage/entrance facing the mall (with escalators up to a new mezzanine under the atrium).
That gives Simons some presence and a "wow" factor for an entrance, versus just an escalator inside the old Eaton's building.
 

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