Toronto Eaton Centre (Ongoing Renewal) | ?m | ?s | Cadillac Fairview | Zeidler

I saw @soundmuseum's photos in the Eaton Centre retail thread, and was surprised to see the Nordstrom entrance at the end of a narrow hallway. Figured the hoarding gave a misleading impression. But here is the graphic Uniqlo is using on its website. CF has just done a fantastic job with the design of the Dundas Atrium - top notch.

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Yeah, I don't understand why Nordstrom just don't care: they could have told CadFair "double height hallway for our entrance or forget it", but neither they nor CadFair cared enough. That's distressing.

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Here's how it looked outside last night:

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interchange42 said:
Yeah, I don't understand why Nordstrom just don't care: they could have told CadFair "double height hallway for our entrance or forget it", but neither they nor CadFair cared enough. That's distressing.

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Does it really surprise you? They have a whole massive wall (More than double height) to showcase their brand on the other side of the mall and chose to create a tiny, off-centred entrance on that end too.
 
Great coffee table book idea for someone: The slow desecration of Toronto's commercial palaces. Here's the opening paragraph:

"Too often we think about destruction as an absolute term. We lament the loss of Yonge Street's gilded arcade for a banal building that now houses a passport office and a GoodLife. But Toronto's most elegant temples of commerce still stand; however, unlike a Grey Gardens or Satis House, these temples aren't simply languishing awaiting a fresh coat of paint. Their fate is much worse - they have slowly been victimized by supposed modernity which we've let pick away at their representation of Fin De Siecle commercialism. Uptown Yorkdale's mid-century modernity and googie flourishes were slowly destroyed by a white-wash of well.. taupe. In the west-end Sherway Gardens, which was once pock-marked with actual gardens, has proven that not all gardens need to be watered down in order to flourish. And Downtown - where the good burghers of the Eaton clan blessed their city with a modern take on an old school arcade complete with futuristic flourishes - let their progeny slowly deface a classical building into a hodge podge of permutations with a face that not even its mother could love. This death by a thousand cuts is perhaps worse than simple destruction, instead of something entirely new, we're left with a freak show of things passed."
 
Tuscani01 said:
Does it really surprise you? They have a whole massive wall (More than double height) to showcase their brand on the other side of the mall and chose to create a tiny, off-centred entrance on that end too.
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Maybe they want the Yonge Street entrance to be the main store entrance.
 
Looks like the media screen is now at full height, I think it's the same as the last photo posted but there's a white frame along the top edge now that seems to cap it off.
 
modernizt said:
And neglect the massive frontage they have into the galleria portion of the mall? Whatever their reason, it's a poor design choice.
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Yup, it is a bit odd.
Come to think of it, the Vancouver store (Pacific Centre) has no appreciable mall presence at all.
The mall level of Sears/Eatons was converted to retail and there's only a small sign to elevators leading up to Nordstrom (even the former escalator atrium was covered over). Otherwise there's one vestibule entrance shared with the mall (Robson & Granville corner) and the other entrances are all to street (but there is good street presence (until redevelopment of the plaza out front).
 
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