Maybe we should all wait until a more finalized render/concept is released before making judgements and/or writing articles.
So, you're chiding UrbanToronto for publishing an article? We know that some feathers are ruffled when we publish information before developers are ready to get into the marketing phase for their projects, but…
When applications are made, they become part of a process which includes public participation. The City of Toronto is now publishing more of the application documents online, and we report on that once it comes to our attention. We do it for projects of many types and from any and all developers.
When the development is more straightforward we publish based on the information available in the documents without calling the developer first; the theory being, of course, that the documents tell the full story of the application. 95% of the time what is applied for is what gets presented at the first public consultation.
When the development is more complex we first talk to, or try to talk to the developers to get a better handle on what's going on. That's what we did here: we contacted Daniels, but we did not get a timely response to our questions. Unfortunately the response came later in the day, post publishing. Based on the response, we altered the article, which we are happy to do.
Everyone who is a part of the development process, or who is an observer of the process—and if you're a regular UT reader, than you are at least an observer if not also an actual participant—understands that it
is a process, therefore things change. While the dream for marketers is that everything would only be known about at the fait accompli stage, UT is all about the involvement of the public in creating a better Toronto. We believe that a better informed public serves that goal.
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