stjames2queenwest
Senior Member
I'll let height comfort my loss of bridge sadness.
Toronto Concord Sky | 299m | 85s | Concord Adex | Kohn Pedersen Fox
- Thread starter greenleaf
- Start date
Mongo
Senior Member
Whippersnapper at SSP, who is well-connected in the industry and often has access to 'inside information', had this to say:
"The developer, Cresford, that is developing 391 Yonge, being marketed as YSL, has changed the design. I've heard supertall. We have to wait and see. It will be on the 200 metre list again and soon."
AndreaPalladio
Senior Member
I wonder how long it will be before Kering sends a cease and desist letter on the branding for this one?
Benito
Senior Member
I'm very sad about the loss of the bridge.
Waterloo_Guy
Active Member
I care more about the podium level than the tower.
P23
Active Member
If they didn't care about Young Thug's clothing line I doubt they'll care about a condo tower. I don't think they've bothered the St. Laurent centre in Ottawa either, and their new branding is pretty much ripping off YSL: http://stlaurentshoppingcentre.com/
AlvinofDiaspar
Moderator
Oddly promising. Are you saying we're going to get a Richard Meier supertall?
Nah, seriously can't see it going that way. Maybe a SOM?
AoD
Why the expectation that the branding is not licensed? I expect that based on all of Cresford's recent builds, they'll have YSL doing their lobby (each Casa has had a different fashion house do the lobby).
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ProjectEnd
Superstar
While an interesting architectural feature, the bridge wouldn't have made much sense from a tenant / purchaser perspective since many units underneath it would be in permanent shadow.
All of the units under the bridge sold at Parade.
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AlvinofDiaspar
Moderator
How I felt about losing the bridge depends on what we are getting in return.
AoD
AoD
A Torontonian Now
Senior Member
It's named after the street it's on, St. Laurent Blvd, which in turn is named after the Prime Minister. It's been called St. Laurent Shopping Centre since it opened in the '60s. Should Yves St. Laurent also be offended by the name of the Saint Lawrence Seaway (in French, Fleuve St. Laurent)?
P23
Active Member
I'm referring to their new logo and branding specifically, not the name. I spent many hours in that mall myself when it still had the goofy multicolour logo and just found it amusing that their redesign is so close to the Yves branding.
ProjectEnd
Superstar
Parade is a very different building. The bridge is east-west and narrow in depth so some sun will still get there. The two towers are also arranged east-west so there's nothing to the south of the bridge to block sunlight. At 385 Yonge, the bridge would have run north-south and would have had the south building in front, further blocking sunlight. It's a different condition entirely.
There would be ways to mitigate that, including not making the bridge full width, cutting light wells through it, cladding its underside in a reflective white panelling, losing one floor of apartments immediately below the bridge (and possibly giving the suites two floors below higher than normal ceilings with larger windows to let in more light), or a combination of those. Let's not suddenly pull the rug out from under imaginative and innovative solutions—we were looking at an exceptionally bold scheme here!
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