That fact that better looking buildings sell for a higher price means that people care for design. People buy less attractive building only because they could not afford better.The buildings you mentioned are all luxury or near-luxury developments, but I agree that quality materials and aesthetically pleasing designs don't have to be equal to a luxury project. Take 411 Church - it wasn't marketed as a luxury project, and yet it looks pleasant, with a somewhat unique honeycomb design and notable absence of gray spandrels. I'm sure it cost about the same to build as a regular City Place tower. Even the TCHC building across from Canoe Landing looks better than most City Place towers. So, yes, with some imagination, you can build better-than-average and non-depressing-looking buildings at reasonable costs. But why bother if units in towers churned out from standard templates using the cheapest materials sell out anyway? The problem lies with buyers and investors who don't care about aesthetics and thus enabling developers to put up garbage buildings.