The lights on the tower aren't DMX controlled either. It's the CK/Philips proprietary protocol they call CKDMX and because of the number of pixels, they use an ethernet based control system and not a DMX controller, which is limited to 512 addresses in a universe (170 * RGB fixtures).
What you see on any side of the tower is 2 vertical rows of pixels, sliced from a larger video or animation. The red+white twinkles, for example, is actually a wavy Canadian flag moving across the 2 rows.
For MM to tap into this, they'd have to install a wireless transmitter and MM would have to have to be within signal range and have the same software package running his LEDs.