ADRM
Senior Member
Ehh agreed that it was awful before, but I'm not sure this is an improvement -- it totally ruins the inset feature. It looks like bad kerning.
Toronto 160 Front West | 239.87m | 46s | Cadillac Fairview | AS + GG
- Thread starter Filip
- Start date
Ehh agreed that it was awful before, but I'm not sure this is an improvement -- it totally ruins the inset feature. It looks like bad kerning.
Khaloody
Active Member
Thats what I was worried about ?
.dwg
Active Member
*Invest vast millions of dollars into a new building...
...then compromise the design you spent your millions on by tacking your logos where they conflict with the design.*
What's even the point of getting nice architecture if you're just going to compromise it right out of the gates?
God I hate the obsession with branding.
...then compromise the design you spent your millions on by tacking your logos where they conflict with the design.*
What's even the point of getting nice architecture if you're just going to compromise it right out of the gates?
God I hate the obsession with branding.
Automation Gallery
Superstar
Ugh? it's the new world my friend, stop living in the past
bgobgo
Active Member
It is a new world but in all fairness, you don't see these logos on top of all the new buildings in NYC for example.
Agreed, but it still looks awful. Just less awful. (At gunpoint I'd have placed it one floor up above where it's now proposed, which I think would be the least awful of possible locations. It now looks like a cold sore on the lips immediately below it.)
42
A Torontonian Now
Senior Member
It does seem extreme that they need to have it on all 4 sides, when it can be prominent on 3 sides without compromising the design too seriously.
In terms of where I would place the east sign at gunpoint, why not a couple floors beneath the top opening. There is no current or presently proposed building that would obstruct sightlines to the sign a few floors lower. Then it could be a bow tie, instead of a cold sore.
ProjectEnd
Superstar
Are we really surprised? Cad Fairview and TD are the winning team who brought us this: https://www.google.ca/maps/@43.6486...4!1ssBGS5YGFckMisnw4Sz8b4g!2e0!7i16384!8i8192
.dwg
Active Member
I am stupefied at the meaninglessness and futility of this comment.
Because something exists or is a certain way, we can't question it or critique it? I'm "living in the past" because I take a critical eye to design?
What?
UrbanFervour
Active Member
The TD Green is giving me Gumby vibes
Automation Gallery
Superstar
Hmm?..i'm talking branding here and how it's everywhere
i'm not dissing you and have no doubt that you always take a critical eye to design
syn
Senior Member
Love the tower, but the logo treatment is hideous. I guess there's no way around it with these particular brands.
Contra
Senior Member
I like the examples of changing the colours in the crown to match the branding. Branding is unfortunately inevitable so an interesting way to work around it.
condovo
Senior Member
The logo on the east elevation is too low now. It needs to go one floor up or it needs to just go away.
ptbotrmpfn
Senior Member
Not alone here Friend. This is one trend that needs to go. Why not invent an app that shows you what the building is when you hold your phone up to it. Taking away logos and signs all together.