If you are looking for brand names, there aren't many other options. For example if you are looking for Levis jeans, or Clinique makeup, and you live in North Bay, there aren't many other choices. I think my point is that a retailer can continue to be a profitable entity without operating stores in the 416. It may not ever be as profitable as Hudson's Bay, but there is no need to vilify a company because they don't appeal to people in the 416 bubble. They provide jobs to smaller communities, and a boost to the local retail economies.