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Scott Pilgrim film takes on Toronto!

Somebody at Maclean's thinks "Scott Pilgrim Loves Toronto": http://www2.macleans.ca/2010/08/23/somebody-loves-toronto/

I just hate the entertainment press in Canada and their incessant naval-gazing.

Yes, the reason that the Love Guru failed was because it was set in Toronto, and not because it sucked...:p
The Scott Pilgrim movie didn't get a mass audience, so it must be our failings as a city :rolleyes:

It's completely ridiculous.
There were numerous reasons why Scott Pilgrim didn't catch on, including the fact that it had a narrow audience of fanboys, the lack of an A-list star, etc. But leave it to the entertainment press of Canada to chalk it up to "it's not you, it's us!"
 
The Guardian in UK has a good review today, give it 4 out of 5 stars. See: http://www.guardian.co.uk/culture

Scott Pilgrim Vs the World
Michael Cera is the star of the graphic novel series in Edgar Wright's witty and stylish big-screen transfer. By Peter Bradshaw

Edgar Wright takes the ache out of "achingly cool" with his entertaining, hyperactive gamer-geek comedy Scott Pilgrim Vs the World, set in freezing cold Toronto and based on the graphic novel series by Bryan Lee O'Malley. Despite riffing on some apparently emotional themes – male romantic status-anxiety is brought interestingly into parallel with Canada's cultural cringe to the United States – Wright insists on nothing more than comedy and the spectacle of pastiche, an entertainment of Seinfeldian inconsequence. The movie has been attacked in some quarters for lack of heart, and for an alleged lack of box office nous in pitching to a demographic that favours illegal downloads over ticket-buying. I can only say that where some see shallowness, I saw a witty interplay of surfaces and style.
Our hero is Scott Pilgrim, bassist in the crashingly loud local band Sex Bob-omb and keen player of video games, activities that encompass the sum total of his cultural life. An interest in literature surfaces briefly when he realises that the love of his life has a job making special deliveries for Amazon, and so orders a book – the title of which is irrelevant and unmentioned. Scott is played by Michael Cera, perhaps the most sexually unthreatening male in the history of cinema, with a gentle, moonish face that makes him look like an early-60s Beatle. Scott and his band are not slackers, exactly: Wright shows them industriously rehearsing and worrying about their romantic and musical careers, but they are so utterly unworried about earning a living that they could as well be in college or even high school.
Scott has a love life that, though notionally filled with angst, is actually beyond the wildest dreams of most real-life saddos and geeks. He has been dumped by impossibly glamorous blonde singer Envy Adams (Brie Larson), but now into a platonic rebound relationship with teenage schoolgirl Knives Chau, played by 25-year-old Ellen Wong, to the tetchy disapproval of his sister Stacey (Anna Kendrick). But then he falls for unattainably cool Ramona Flowers (Mary Elizabeth Winstead), who has just moved to Canada from New York – the number she gives him still has the 212 area code. Their forbidden love begins to blossom, but Scott is confronted with a terrible quest: he must do battle with Ramona's seven evil exes, led by Gideon (Jason Schwartzman), the oleaginous New York record boss who holds the destiny of Sex Bob-omb in his hands and is given to snide solecisms such as "Between you and I".
The titanic battles between Scott and each vengeful ex are, of course, entirely stylised, sorcery-fantasy contests whose choreography can exist only on a gamer's computer screen: they are different, in their way, from the martial arts confrontations in, say, Tarantino's Kill Bill or Matthew Vaughn's Kick-Ass, because they are so unreal and unserious, and always liable to be interrupted and undermined with throwaway gags. Each face-off exists only to facilitate comedy and a continuous fizz of generic pastiche, and even the romance isn't to be taken too straight. There is one quietly tremendous moment when Scott is whacked hard, and flies through the air away from us, in the direction of the camera's sightline, holding a roughly static position on screen but dwindling in size to a tiny insect-like figure, before finally crashing into a distant castle. "Surreal" is an overused and misused adjective, and yet applicable here.
The more potent duel is the one Cera always loses: the comedy duel in which he will perpetually be upstaged by the evil competitor. Brandon Routh, a former Superman, plays Ramona's ex-boyfriend Todd Ingram, who has evil superpowers that are dependent on his fanatical veganism, and for whom dairy products are Kryptonite. The movie is always close to being stolen by Scott's gay flatmate Wallace (Kieran Culkin), who provides a comic perspective on the lead character. He is prone to crash into the apartment late at night ("Guess who's drunk?") and wreak havoc with Scott's need for privacy. Culkin plays what might be called the "Nick Frost" role: part-pundit, part-intimate.
Scott Pilgrim is an intriguing picture for being so exotic and eccentric, and for aligning itself with the style and structure of a videogame rather than a film: following not conventional narrative arcs, but a series of game-levels and flavouring this sequence, not with the usual dramatic reversals and character-development, but with an open-ended comic shtick. My only reservation is that Wright could have afforded to relax a little more, to take his foot off the pastiche-pedal and give his comedy more breathing space. Having said that, this is an entertaining and distinctive display of technique, an exhilarating demonstration of film-making IQ.
 
Agreed, the timing and marketing wasn't very impressive.

For what it's worth, the first Austin Powers movie wasn't a success either. It really caught on in video and TV.

...and Shawshank Redemption and Blade Runner and Batman Begins and a zillion other movies that "failed" at the box office.
I'm not too concerned.
The Maclean's article might have been sensible if it asserted the Toronto setting was one factor but they lost me in the second sentence saying, "most of all, it means things aren’t looking good for the future of U.S. films set in Canada."
MOST OF ALL? Purely idiotic.
 
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I was finally able to see it last night and absolutly loved it. The theatre was 1/3 full (at Fairview Mall), which is alright for a Wednesday night. The audience gave a loud cheer at the beginning when the narrator announced "Toronto, Canada". That brought a nice smile to my face.
 
I will see this movie if only because it prompted the mention of Heart Lake and Brampton in Rolling Stone two weeks ago.....you can't buy that kind of exposure!
 
Maclean's can suck my duck. They've moved slowly to the inflammatory right, embracing sensationalism just under the level on which the Toronto Sun resides.
 
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It's an absurd argument. The film's marketing campaign made no overt mention of Toronto. They seem to be suggesting that the American audience thought about seeing it, did research, figured out it was set in Canada, then opted out.
 
I wonder how it'll do in Britain--and conversely, maybe it flopped in the States the same way stuff like the Madchester scene flopped in the States...

Madchester scene? I saw the movie and have no idea what you mean.

EDIT: Nevermind, I read your post wrong.
 
Scott Pilgrim opened in the UK in second place and did £1,604,555 opening weekend on 408 screens, so about $2.5M US$. Pilgrim did $10.5M US$ on over 2800 screens in it's opening weekend in the US so the per screen average is over double in the UK on opening weekend vs. the domestic opening weekend. Not great, but not terrible. As of Wednesday (Sept. 1st) Scott Pilgrim was up to a dismal $27M with it's domestic box office take so it may crack the $30M threshold before it disappears.
 
So SPVTW has been in theatres for 5 weeks now and its run seems to be nearing the end. It has grossed $31,067,000 in North America and $11,200,000 elsewhere for a total of $42,267,000. http://boxofficemojo.com/search/?q=scott pilgrim

Had the film's budget not been so enormous, I would say this was a respectable haul. It will likely make a few more million over the next few weeks as it enters more foreign markets and geeks return to the cinemas for one last viewing. The film is only playing in 619 theatres in North America now. It's still playing at Rainbow Market Square and Scotiabank Theatre.

I'll probably see it again when it hits the Rep cinemas around town. If the Lightbox ever curates a "Toronto on Film" exhibition, I'm sure SPVTW will feature prominently. Toronto could not have received a finer love letter!

scott-pilgrim-vs-the-world-20.jpg
 
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This will look great on Blu ray and although I'm not normally a fan of bonus features this sounds like a great pack of extras. I can't wait!
 

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