I have no quibble with the statistics quoted above except that they are National as opposed to specific to Toronto.
Pickup trucks are very popular even as the sole family vehicle in small town and rural areas, in Toronto not so much. If you need verification drive around any small centre more than 50 Km from Toronto and you are in a sea of trucks.
Drive any bus route in Toronto and those "Special edition`pickups masquerading as the family car are pretty rare, most City pickups are work vehicles replete with the tools and materials of their driver`s trade. A gardener is unlikely to park his pickup and show up at the bus stop with all his mowers, blowers and gas cans nor would he be cheered on for taking his vehicle off the road.